Mr. Rosica was appointed CEO of Avid in February 2018. He also serves as the Company’s President, a role he has held since 2016, managing all customer-facing activities globally including Marketing, Sales, Professional Services, Services Delivery and Customer Support.
Mr. Rosica, who joined Avid in early 2013, is a well-known industry veteran with more than 30 years’ experience in broadcast, media and entertainment. Prior to his current role, he served as Senior Vice President, Chief Sales and Marketing Officer for the company. Mr. Rosica joined Avid from Grass Valley, LLC where he was most recently the Executive Vice President, Chief Sales and Marketing Officer. Mr. Rosica joined Thomson in 2001 from Philips Electronics, as part of the acquisition and merger of Grass Valley Group, Philips Broadcast and Thomson Broadcast. During his tenure at Thomson/Grass Valley, he rose to become the division head in charge of the Grass Valley division in 2008 and managed the business until its sale to Francisco Partners in late December 2010. Prior to Thomson/Grass Valley, he was with Philips Broadcast from 1996 until early 2002, serving as the Vice President and General Manager of the North American business activities. Prior to that and over his professional career, he has held a number of senior positions, focused largely in the areas of general management, business development, marketing and sales.