Corporate Governance

Management

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Gary G. Greenfield
Chairman, President and Chief Executive Officer: In his role as Chairman, Chief Executive Officer and President, Mr. Greenfield is overseeing a number of initiatives designed to achieve greater operating efficiencies across the company and to solidify Avid's position as a world leader in designing and developing innovative content creation, media production and broadcast solutions.

Mr. Greenfield is a proven senior executive with multidisciplinary experience in high technology. Prior to joining Avid in December 2007, Mr. Greenfield was CEO of GXS, Inc. from 2003 to 2007, a leading worldwide provider of business-to-business integration, synchronization and collaboration solutions. Since December 2003, he had also been an operating partner with Francisco Partners, a leading technology-focused private equity firm.

Previously, Mr. Greenfield served as CEO of Peregrine Systems, Inc. where he managed the restructuring of that company's business. He has also served as president and CEO of MERANT and CEO of INTERSOLV, which merged with Micro Focus to form MERANT. He has experience growing businesses both organically and through acquisition, managing development, marketing and operations, and serving diverse customers from small businesses to the Fortune 500.

Mr. Greenfield earned a Bachelor of Science degree from the U.S. Naval Academy, a Master of Science Administration degree from George Washington University, and a Master of Business Administration degree from Harvard Business School.
Kirk Arnold
Executive Vice President and Chief Operating Officer: As Executive Vice President and Chief Operating Officer, Ms. Arnold leads the company's products, sales, marketing, support and services functions.

Prior to joining Avid in February 2008, Ms. Arnold was CEO of Keane, Inc., a global consulting and outsourcing firm. Her extensive background in technology management includes leadership positions at Fidelity Investments, where she led product development as well as strategic marketing and consulting; venture-backed start-up NerveWire, Inc., where she served as CEO; and Computer Sciences Corporation, where she was President of CSC Consulting.

Ms. Arnold started her career at IBM where she served in a variety of sales and sales management positions. She is a graduate of Dartmouth College and currently serves on the Board of Advisors of Cramer Marketing Services.
Glover Lawrence
Vice President, Corporate Development: As Vice President of Corporate Development, Mr. Lawrence leads collaborative efforts across Avid to identify areas of opportunity that will help drive growth and bring long term success to both Avid and our customers.

Prior to joining Avid in August 2008, Mr. Lawrence was a Managing Director and Co-Founder of McNamee Lawrence and Co., a global investment banking advisory firm focused on serving the needs of innovative, growth-stage technology products and services companies. His extensive background in strategy and financial markets includes senior roles at Oracle where he was a Managing Director of the Oracle Venture Fund and Hambrecht & Quist where he was a Principal and senior member of the M&A group advising clients in key strategic transactions that included acquisitions, joint ventures, divestitures and raising capital.

Mr. Lawrence began his career at Morgan Stanley & Co. as a financial analyst and member of the Technology M&A group in both New York and Tokyo. He earned a Bachelor of Arts in History from Yale University and a Masters in Business Administration from Stanford Graduate School of Business.
Ken Sexton
Executive Vice President, Chief Financial Officer and Chief Administrative Officer: As Executive Vice President, Chief Financial Officer and Chief Administrative Officer, Mr. Sexton oversees all of Avid's financial and administrative functions, including finance, information technology, legal, human resources, investor relations, manufacturing and logistics.

Mr. Sexton brings more than 30 years of business leadership experience to Avid, including substantial experience in growing technology companies and public capital markets. Prior to joining Avid in January 2008, Mr. Sexton served as EVP & CFO of webMethods, Inc., a leading provider of business integration software solutions, where he helped oversee the successful merger of webMethods and Software AG. Prior to that, Mr. Sexton served as EVP & CFO of Infor, Inc., where he was integral to multiple business acquisitions, helping to build Infor into the world's largest private software company. Prior to that, Mr. Sexton was EVP & CFO of Peregrine Systems and was instrumental in the successful turnaround of that company. From 1991 to 2002, Mr. Sexton was Senior Vice President, Finance & Administration and CFO of MERANT/INTERSOLV during a period of substantial growth.

Mr. Sexton holds a bachelor's degree in Business Administration from The Ohio State University.
Chris Gahagan
Senior Vice President of Products: As Senior Vice President of Products, Mr. Gahagan leads the company's audio and video engineering, program and product management functions as well as the company's market solutions team.

Prior to joining Avid in July 2009, Mr. Gahagan was Senior Vice President and General Manager of the Resource Management Software Group at EMC Corporation, where he led a team of 2,400 employees and was responsible for providing customers with products and services that delivered best-in-class operational efficiency for IT businesses. His background includes deep knowledge of software and product development, engineering, sales, marketing, and customer service.
Jerry Kelly
Vice President and Chief Information Officer: As Vice President and Chief Information Officer, Mr. Kelly is responsible for aligning Avid's information systems strategies and business strategies to ensure the highest level of operational effectiveness and efficiency within Avid's IS function.

Prior to joining Avid in July 2008, Mr. Kelly was with 3Com Corporation where he served as VP and CIO. Previously, Mr. Kelly held executive and senior IS positions at Westside Advisors LLP, Modus Media/Modus Link, Inc., and Globalware Solutions. Mr. Kelly began his career at Digital Equipment Corp./Compaq in Ireland and held a number of engineering management roles in Europe and the United States.

Mr. Kelly holds a Bachelor of Engineering from University College in Galway.
Beth Martinko
Vice President of Customer Success: Avid firmly believes that the success of our customers will lead to our success as a company. Ms. Martinko's role brings a focus on the success of our customers across all functions and geographies. Prior to joining Avid in February 2008, Ms. Martinko served as a consultant to assess Avid's focus on customer success.

Ms. Martinko has held senior leadership positions in professional services, customer support and human resources at companies including GXS, Peregrine and MERANT/INTERSOLV. Her career in the private sector has also led her to work at both Wavelight, Inc. and Hewlett-Packard Co. as vice president of customer support, and at Data General Corp. and Northrup in product quality roles. Also active in the non-profit sector, Ms. Martinko is an advisory board member of Schools for Humanity and PSVillage, a forum for professional services leaders to network and share best practices.
Paige Parisi
Vice President, General Counsel and Corporate Secretary: As Vice President, General Counsel and Corporate Secretary, Ms. Parisi is responsible for overseeing the company's legal affairs.

Prior to joining Avid in June 2003, Ms. Parisi was in private practice at the law firm of Wilmer Cutler Pickering Hale and Dorr LLP, where, beginning in 1997, she served as Avid's outside counsel.

Ms. Parisi holds a Juris Doctorate from Northeastern University School of Law and a Bachelor of Arts degree in political science from Skidmore College. Prior to attending law school, Ms. Parisi was a news producer for CBS network news in Washington, D.C., and for NBC network news in New York City.
Ed Raine
Vice President of Human Resources: As Vice President of Human Resources, Mr. Raine is responsible for integrating Avid's human resources and business strategies to ensure the highest level of operational effectiveness and efficiency within the global human resources function. With extensive international and technology sector experience, his mandate includes global alignment of Avid's organization structures and direction of human resource programs and policies, including compensation, benefits, employee relations, training and development.

Mr. Raine came to Avid in April 2008 from EMC Corp. where he held the role of senior director of human resources within the Americas Field Organization. At EMC, he and his team supported 7,500 employees in sales, professional services, and sales operations. Prior to EMC, Mr. Raine held executive and senior management human resource positions at Parametric Technology Corporation, Nortel Networks Corp. and Ryder System, Inc.

Mr. Raine grew up in London, England and then attended the University of North Carolina-Chapel Hill where he received a degree in Political Science.
Martin Vann
Senior Vice President Worldwide Sales and Professional Services: As the Senior Vice President of Worldwide Sales and Professional Services for Avid, Martin leads a team of more than 550 employees and is responsible for developing the sales, service and distribution strategies for all Avid products, as well as driving new programs and partnerships that contribute to the success of all Avid customers.

Prior to joining Avid, Martin held numerous positions at Autodesk including Vice President of Worldwide Sales, Marketing and Support for the Media & Entertainment Division as well as Vice President of the Media and Entertainment division. During his five and a half years, at Autodesk, the M&E division more than doubled its revenue from $130M to over $263M.

Prior to joining Autodesk, Martin was Vice President of venture backed DMOD, a leading media and collaboration security firm. Martin was also Vice President Sales and Marketing for IFILM, where he was responsible for sales, marketing and business development for its business to business media portal.

Martin began his career at IBM, where he held various sales and marketing positions. He graduated with a BS in Finance from the University of Illinois in Champaign-Urbana.