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Avid Captures Top Awards at NAB 2012
Newly introduced Interplay Sphere awarded for innovation in broadcast industry; Media Composer 6 recognized for achievement in post-production technology
"We're honored to receive these awards and be recognized for significant
innovation spanning highly established products like Media Composer to
the next generation of Avid solutions, like Interplay Sphere," said
Avid received the following awards during NAB 2012:
- TV Technology STAR Award: A panel of judges including TV Technology editors, columnists and industry experts awarded Interplay Sphere a STAR award, which honors outstanding technological innovations available to the broadcast industry that help advance the creation, acquisition and distribution of media.
- InBroadcast Editors' Award, InMedia Category: Interplay Sphere received an inaugural InBroadcast Editors Award for its innovation in broadcast systems. Judges reviewed various MAM, cloud and storage networks at the show to determine Interplay Sphere a winner.
- StudioDaily Prime Award: Media Composer 6 received several awards from StudioDaily in the Post Production — Upgrade category, including Most Integrated Feature Set and Best User Interface/User Experience. A panel of judges, which included StudioDaily contributors, evaluated entries based on innovative use of technology, integrated feature set, ease of use and overall value.
- Digital Video "Best in Show" Black Diamond Award: Media Composer 6 was awarded a "Best in Show" award by Digital Video for outstanding achievement in the advancement of video technology. The award winners were selected unanimously by a panel of editors, engineers, and post professionals to determine the products that best serve the Digital Video community.
During NAB 2012, Avid introduced an unprecedented number of new and upgraded solutions for advanced asset-based workflows. Spanning distributed production, multi-platform distribution, server and storage management, and broadcast graphics, Avid demonstrated how customers in news, sports, TV, and post-production can prepare for the demands of the future. The company also showcased previously released products including Media Composer 6 and Pro Tools® 10 software.
Avid creates the digital audio and video technology used to make the
most listened to, most watched and most loved media in the world — from
the most prestigious and award-winning feature films, music recordings,
television shows, live concert tours and news broadcasts, to music and
movies made at home. Some of Avid's most influential and pioneering
solutions include Media Composer, Pro Tools, Interplay, ISIS®, VENUE,
Sibelius, System 5, and
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