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Avid Everywhere Continues to Lead the Media Industry With Further Delivery of Product and Service Innovations
"With so much change and pressure facing the media industry, Avid has stepped forward to provide much-needed leadership for our customers and the entire media community," stated Avid President and CEO
The Avid Advantage-Raising the bar for service in the media industry
Citing the importance of raising expectations for service, education, and customer collaboration across the industry, Avid announced "The Avid Advantage," a major all-encompassing service and delivery initiative. With The Avid Advantage, the company is rolling out a host of expanded and flexible services, support, and education programs to help customers maximize and accelerate the return on their investment with complete flexibility.
MediaCentral Platform innovations
Since Avid launched the Avid MediaCentral Platform at NAB in April this year, the company has continued innovating, with the rollout of new tools and partner integrations that extend capabilities across news production, media asset management, graphics, audio, and video production.
Today's platform innovation announcements include:
Avid Resolution Independence: Avid is introducing a completely fluid architecture for working with material of any resolution - SD, HD, 4K and beyond - on premises, in the cloud, across the entire workflow.
Avid Connectivity Toolkit: The next phase of this comprehensive third-party developer program, first announced at NAB 2014, now gives partners access to the resources, documentation, certification, and services they need to create products and solutions that integrate with the Avid MediaCentral Platform ecosystem and sell them in the
Artist Suite Innovations
Expanded high-res editing and delivery: The next release of Media Composer | Software will include native 4K editing, enabling editors to simply and easily access, manage, edit, monitor, and deliver high-res media
Resolution flexibility: Avid introduces the Avid DNxHR extensible media codec
Powerful live show mixing and editing: Avid introduces the new Avid VENUE | S3L-X compact live sound system, providing unprecedented versatility, reliability and value for stage, studio and beyond
Portable, high-performance music creation: Avid introduces the newPro Tools | Duet and Pro Tools | Quartet, combining industry-leading Avid Pro Tools | Software with portable audio interface hardware from Apogee
- Expanded high-res editing and delivery: The next release of Media Composer | Software will include native 4K editing, enabling editors to simply and easily access, manage, edit, monitor, and deliver high-res media
Media Suite Innovations
- Expanded content search across multiple systems: with Media | Index support for iNEWS
In addition, at IBC 2014, Avid will preview the new Avid MediaCentral Platform-enabled capabilities coming to Interplay | MAM in the future - giving teams the power and flexibility to access media and work on projects from practically any device, everywhere
Storage Suite Innovations
- Accelerated broadcast workflows: The new Avid AirSpeed® | 5500helps customers ingest and play out multiple media formats without having to invest in costly converters, now with support for Sony XAVC
Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google+; or subscribe to Avid Blogs.
CONTACT: PR Contact:
Avid Lisa Kilbornlisa.firstname.lastname@example.org +1.617.285.2288
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