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Avid Extends Industry Leadership with Next Phase of Strategic Vision, and Announces New Customer Association, at IBC 2013
Asserting its commitment to lead the industry forward, company
presents details of its "Avid Everywhere" vision, launches
"With the consumerization and digitization of content, media
professionals are facing unprecedented challenges, and the industry
needs a leader to step forward and provide direction," stated Avid
president and CEO
Please download this white paper describing the industry context and components of the Avid Everywhere vision.
In a major move to broaden collaboration across its community of
customers and industry partners, the company also announced the creation
Avid Product Innovations
At IBC Avid is also introducing an all new, state-of-the-art mixing control surface, the Avid S6, as well as the next generation of its proven and trusted shared storage systems, the ISIS® 5500, underscoring Avid's ongoing product innovation.
- Avid S6 — Building on the same proven technology that is core to the industry-leading ICON and System 5 product families, Avid announced a major new addition to its industry leading family of control surfaces for sound recording, mixing and editing. Avid S6 is designed for audio professionals in the most demanding production environments, delivering the performance needed to complete projects faster while producing the best sounding mixes. In addition, S6 provides mixing professionals with a state-of-the-art solution that easily scales to meet their current and future challenges.
- ISIS 5500 — Avid's next-generation online shared storage system offers unprecedented value for small- to mid-sized post production, broadcast, education, and corporate facilities. It provides critical new capabilities to help small and mid-sized media organizations more easily and efficiently deliver higher quality, inspiring content — by streamlining and accelerating editorial workflows.
Through Avid Everywhere, Avid delivers the industry's most open,
innovative and comprehensive media platform connecting content creation
with collaboration, asset protection, distribution and consumption for
the most listened to, most watched and most loved media in the
world—from the most prestigious and award-winning feature films, music
recordings, and television shows, to live concerts and news broadcasts.
Industry leading solutions include Pro Tools®, Media Composer®, ISIS®,
Interplay®, and Sibelius®. For more information about Avid solutions and
services, visit www.avid.com,
connect with Avid on Facebook,
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