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Avid Keeps the Carolina Panthers at the Cutting Edge with Multi-year Enterprise Agreement
The Panthers’ aging post production infrastructure was increasing the risk of downtime and impeding the video department’s ability to meet deadlines. The Panthers’ production crew had limited storage capacity to meet growing content demands and were unable to use the latest software features to take advantage of new workflows, codecs, and delivery requirements. They needed to upgrade their post production facilities but wanted to avoid having to make large capital investments every few years to keep the infrastructure up to date.
“Our new MediaCentral workflow provides fast, ubiquitous access to content for social, web and broadcast productions so that we can deliver an engaging, immersive fan experience to drive attendance, viewership, brand loyalty, and sponsorship,” said
The Panthers’ sports production workflow includes Avid NEXIS®, the media industry’s first software-defined storage platform, Media Composer® nonlinear editing systems, and Pro Tools® digital audio workstations. The enterprise agreement includes facility upgrades across workstations, servers, networking and storage, as well as annual software upgrades and training.
“To engage fans with high-quality, immersive content, sports media organizations need to keep their production facilities up to date, but they’re also under growing pressure to reduce costs,” said
Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, Maestro™, and PlayMaker™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on
Red Lorry Yellow Lorry (Avid’s PR agency)
Source: Avid Technology, Inc.