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Avid to Present Technology Preview of SRT and Haivision SRT Hub in Production Workflows at IBC2019
Collaborating with Haivision and
and sports broadcasters to easily ingest from SRT Hub for cloud-based production
workflows
NEWS HIGHLIGHTS:
- Avid, Haivision and
Microsoft to preview on prem and cloud based workflows using Avid’s FastServe® | Stream at IBC2019 - SRT and Haivision SRT Hub enable news and sports broadcasters to cover more stories from anywhere without expensive satellite links or fiber optics
- SRT provides secure, extremely low latency connections from the field to the studio or to the cloud without buffering or delays
- Through Haivision SRT Hub, powered by Microsoft Azure, live content can be easily streamed anywhere through the cloud
“IP has opened the door to mobile content creation and consumption, but guaranteeing quality for both creators and consumers has been a serious, ongoing challenge,” said
Developed by Haivision, SRT Hub provides secure, extremely low latency high-quality live- or file-based routing from the field to the studio or the cloud. Avid, Haivision, and
“News and sports broadcasters are increasingly investing in IP-based contribution to increase their ability to cover more news, events and sports from anywhere, with the shortest lead times possible,” said
"This technology preview with Avid and Haivision is another step forward that furthers production in the cloud and moves the industry closer to end-to-end cloud production, enabling a variety of news, sports, and live event workflows,” said Sudheer Sirivara, General Manager for Azure Media at
Avid is a member of the
Avid will demonstrate a range of SRT MediaCentral® and FastServe® applications at IBC2019 (stand 7.B55),
About Avid
Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and Maestro™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on
© 2019
PR Contact:
Avid
donnelle.koselka@avid.com
Red Lorry Yellow Lorry (Avid’s PR agency)
Alex Humphries-French—UK
Tanya Roberts—USA
avid@rlyl.com
Source: Avid Technology, Inc.