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Avid Strengthens Innovation and Execution of Avid Everywhere With Addition of Chief Technology Officer
Reporting directly to Avid Chairman, President and CEO
"With 20 years' technology leadership experience, Rashid brings a strong track record for leading and transforming global technology teams," said Hernandez. "Having worked with Rashid at Open Solutions, I'm confident that his experience developing platforms that scale to global levels will help us drive Avid Everywhere forward."
Desai joins Avid from Barclaycard, where he held Managing Director, Chief Information Officer and Chief Technology Officer roles. He was responsible for the company's U.S. technology strategy and capabilities, and successfully led a multi-year transformation of the business, with an emphasis on secure cloud-based technologies using agile development and lean operations.
Earlier in his career, Desai held technology leadership positions at Equifax, where he drove the development of an enterprise customer management platform, oversaw the innovation of a scalable global internet commerce platform, and strengthened and simplified the company's infrastructure. He is also a board member at Zip Code
"My key objective is to drive the development of innovative solutions that solve the media industry's most critical challenges," Desai said. "I am proud to be part of a global team that is so committed to innovation and customer success, and I look forward to playing a key role in fulfilling the Avid Everywhere vision."
Desai completes Avid's Executive Leadership Team with the recent appointments of
Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption. Media organizations and creative professionals use Avid solutions to create the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, to the most popular television shows, news programs and televised sporting events, as well as a majority of today's most celebrated music recordings and live concerts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, ProSet and RealSet, Maestro, PlayMaker, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.
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