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Bloomberg Asharq Selects Avid Tools and Solutions to Establish TV News Production Environment
The Avid MediaCentral® platform will provide the foundation for Bloomberg Asharq’s news production environment, optimizing collaboration across all aspects of the production cycle. Avid MediaCentral® | Cloud UX will allow production teams located anywhere to access content through a simple, user-friendly graphical interface. Production teams also will rely on Avid creative tools including Media Composer® nonlinear editing systems and Pro Tools® digital audio workstations. Avid NEXIS®, the media industry’s first software-defined storage platform, will give the broadcaster unprecedented media performance, scalability, and reliability.
“Our vision to create a leading independent source for business and news will be rooted in our IP-connected production environment extending from the studio to the field, which will allow our teams to collaborate seamlessly and rapidly deliver compelling coverage around the clock,” said
“With its focus on IP from the outset, Bloomberg Asharq is innovating to raise the bar in television news production collaboration, speed and overall workflow efficiency,” said
Avid’s global customer community will gather at Connect 2019 from
Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, Maestro™, and PlayMaker™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on
Red Lorry Yellow Lorry (Avid’s PR agency)
Source: Avid Technology, Inc.