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Globo Enhances 2018 Russia World Cup Coverage with Avid’s Augmented Reality Solutions
Globo’s full production studio is being operated at the center of the action, at
“The studio is an original design developed by Globo’s Arts & Technology Divisions, and represents a major step forward in comparison to what we have used at the Rio 2016 Olympic Games,” said José Manuel Mariño, Globo’s Director of Technology for Sports. “There are no physical scenic elements in the studio. We have just three giant LED screens, six cameras, and nothing more. We air four network news shows per day, and two weekly network programs from this studio. The cameras are switched in Rio, as we are using remote production, so the studio is both innovative and efficient.”
“We worked closely with Globo at every step on the road to
Through a suite of augmented reality tools, Avid’s Maestro | AR provides the ability to create captivating 3D virtual objects that look like part of the actual environment. The solution allows the insertion and control of 3D virtual objects and graphics, as well as sophisticated real time multiple image manipulation. Avid’s Maestro | Designer is a powerful design tool used by graphics artists and designers to create the compelling graphics seen in the broadcast. Maestro l Designer can import stills, video, and graphics from other third-party programs while giving artists the flexibility to create and design compelling 2D and 3D content. Avid Professional Services provided valuable training and support for the project.
“Globo needed a powerful augmented reality solution to bring to life the world’s most prestigious football tournament for the millions of passionate fans in Brazil—the most successful country in the tournament’s history,” said
Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe™, Maestro™, and PlayMaker™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on
Red Lorry Yellow Lorry (Avid’s PR agency)
Source: Avid Technology, Inc.