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Hollywood Post Alliance Honors Avid With the Charles S. Swartz Award
The preeminent post production organization will honor Avid for a heritage of outstanding contributions
Recognized as a leading provider of audio and video technology for media organizations and content creators, Avid's tools and products are widely used by creative and media professionals around the world to make, distribute and monetize content. Avid led the revolution in non-linear editing over 25 years ago, irrevocably changing the way that creative projects were finished. Unveiling a prototype of their first non-linear editing system — the avid/I — at the 1988 NAB, within just a few years Avid's category-defining products began to dethrone traditional film editing. Non-linear digital editing came to be the predominant standard, and the company has continually exerted its influence through its extensive R&D, development of IP, and expansion into audio production, broadcast, and live sound. The company's products have been recognized with numerous industry and technology awards, including two Oscars® a Grammy®, and 14 Emmys®. The company holds over 200 patents.
Avid continues to develop crucial new technologies, and is at the
forefront of helping an industry in rapid change, continually move
forward. In September, the company announced "Avid Everywhere," its
vision to connect creative professionals and media organizations with
their audiences in a more powerful, efficient, collaborative, and
profitable way. In a major move to broaden collaboration across its
community of customers and industry partners, the company also announced
the creation of the
Hernandez said of the award, "We are deeply honored to receive this award, and are especially proud to be recognized by the HPA, the voice of the post community. The post production industry has always been a source of innovation and inspiration. From the beginning, Avid has had deep roots within this community, and we are dedicated to being your trusted partner long into the future."
The award was named in honor of the late
The HPA Awards were designed to draw attention to the creative work
being done in post production by companies and individuals. During the
upcoming event in November, awards will be presented in 13 craft
categories, as well as special awards, including the
About the Hollywood Post Alliance®
About the HPA® Awards
The HPA Awards were created to foster awareness of post production,
promote creative and technical excellence, recognize the achievements of
post production talent, and build involvement in the
About Avid
Through Avid Everywhere, Avid delivers the industry's most open,
innovative and comprehensive media platform connecting content creation
with collaboration, asset protection, distribution and consumption for
the most listened to, most watched and most loved media in the
world—from the most prestigious and award-winning feature films, music
recordings, and television shows, to live concerts and news broadcasts.
Industry leading solutions include Pro Tools®, Media Composer®, ISIS®,
Interplay®, and Sibelius®. For more information about Avid solutions and
services, visit www.avid.com,
connect with Avid on Facebook,
Twitter,
© 2013
Avid
lisa.kilborn@avid.com
Source:
News Provided by Acquire Media