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ITV Embraces Avid Everywhere to Power Collaborative Regional News Operations
To produce high-quality compelling news content more quickly and cost-effectively, ITV needed to enable its project teams dispersed across different regional studios to collaborate together, boost production capacity without increasing costs, and maximize the speed and efficiency of its multi-site workflows. It also needed end-to-end HD capabilities.
ITV's end-to-end workflow comprises solutions from the Avid Media, Avid Storage and Avid Artist Suites. With Interplay® | Production and ISIS® | 5500 shared storage, ITV benefits from fast, collaborative production workflows, while AirSpeed® | 5000 delivers resilient ingest and playout. Editing is handled by Media Composer® | Software with Media Composer | NewsCutter® Option.
"Our ambitious Avid rollout required a very tight engagement with the whole Avid team across all disciplines," said Stevenson. "This included building and operating an Avid 'test' system, which we ran for several months ahead of the rollout starting. With this, we fully piloted and tested the ITV News Avid design for hardware, software, workflows and training plans ahead of deployment across our regional news centres."
In addition to designing and delivering the system, Avid Global Services also provided training to help ITV's staff adapt to the new workflow.
"ITV is a long-standing Avid customer, and over the years our relationship has grown into a true strategic partnership," said
Through Avid Everywhere, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.
About ITV PLC
ITV is the largest commercial television network in the
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