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ITV Studios Nordic Adopts Avid Everywhere to Accelerate the Production of Award-Winning Hit Shows
Part of ITV Studios
Faced with handling a rapidly growing volume of media across its sites, while working with an outdated, labor-intensive and inefficient infrastructure, ITV Studios Norway was quick to see the benefits of the Avid MediaCentral Platform. Remote collaboration has enabled production, editorial and engineering teams dispersed across the region to easily work together in real time to create, manage and distribute compelling content. By centralizing its content management workflow, the company can more efficiently and cost effectively manage its production pipeline. And automating existing manual ingest and transcoding processes has further reduced operating costs.
"Our first priority is to create compelling and entertaining content to help our clients attract and retain audiences. But we were spending too many man-hours performing mundane tasks, and couldn't access and manage our content easily, which led to production inefficiencies," said Jon Sverre Høiden, COO of ITV Studios Norway. "By investing in Avid Everywhere and getting on the platform, we now benefit from a tightly integrated, open, end-to-end workflow that has vastly improved our operational processes and productivity."
"The TV entertainment space is hugely competitive, so the fast turnaround of content is key to a media company's success," said
The workflow, installed by local Avid partner VideoUtstyr, comprises solutions from the Avid Media, Avid Artist and Avid Storage Suites. Centered on the Interplay® | Production Facility Package, ITV Studios Nordic benefits from Interplay® | Production asset management and remote workflow capabilities, including Avid MediaCentral | UX and Media Composer® | Cloud. On-premise editing is handled by Avid Media Composer® | Software and the workflow is supported with Avid ISIS® 5500 shared storage.
Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.
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