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Raycom Sports Chooses Avid to Standardize its Workflow and Drive Viewership of its Atlantic Coast Conference Network
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To overcome these challenges, Raycom Sports invested in a complete end-to-end sports production workflow based on MediaCentral, with ingest and archiving capabilities for monetizing assets. The fully integrated workflow will support multiple production departments and broadcast teams, and allow users to quickly access, manage, repurpose and monetize content.
“Avid’s reliable technology allows us to focus on telling compelling stories,” said
Avid channel partner Marshall Graphics Systems will help Raycom Sports implement the new MediaCentral workflow, which will support a collaborative working environment by providing access to content across departments and geographies, while supporting ingest and archiving of historical assets. It will also support Raycom’s future UHD/4K needs. The new workflow, which includes Avid NEXIS®, the media industry’s first software-defined storage platform, MediaCentral | Asset Management and Avid FastServe™ media servers, will be central to its efforts to thoroughly digitize the Raycom Sports ACC library in an efficient and seamless manner.
“In the competitive world of sports broadcasting, media companies can offset increasing operation costs and create new revenue streams by being able to quickly search for and repurpose existing content,” said
About Avid
Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe™, Maestro™, and PlayMaker™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on
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PR Contact:
Avid
Amy Paladino
amy.paladino@avid.com
+1 617-733-5121
Red Lorry Yellow Lorry (Avid’s PR agency)
avid@rlyl.com
Source: Avid Technology, Inc.