Softimage Brings 'Power' Campaign to New York and L.A.; Company to Demonstrate SOFTIMAGE|XSI v.4.0 Software with Forthcoming Intel and HP TechnologyMONTREAL--(BUSINESS WIRE)--June 23, 2004--Softimage Co., a subsidiary of Avid Technology, Inc. (NASDAQ: AVID), today announced that it will premiere its SOFTIMAGE^®|XSI^® version 4.0 software at industry events in New York and Los Angeles on June 28 and July 13, respectively. The events - sponsored by HP and Intel Corporation, and part of Softimage's "i am 4. power." campaign - will feature product demonstrations of SOFTIMAGE|XSI v.4.0 software running on the latest technology from HP, Intel, and NVIDIA Corporation. In addition, some of Softimage's most prestigious customers will share their thoughts on the unique strengths of the SOFTIMAGE|XSI system.

Postproduction facility owners, 3-D artists, and other attendees will be the first to experience the SOFTIMAGE|XSI software running on HP's dual processor workstations - which feature the powerful PCI Express^™architecture. HP's dual processor workstations will be equipped with the latest Intel^® Xeon processors with Intel^® Extended Memory 64 Technology and also feature new NVIDIA Quadro^® FX professional graphics solutions based on PCI Express. Together, these technologies can provide more efficient memory access speeds and increases in system performance that significantly streamline time-consuming animation tasks such as modeling, texturing, and rendering.

"Intel is pleased to be working with Softimage and proud to sponsor these important events," said Melissa Laird, Director and GM of Intel's Software Enabling Division. "The combination of the latest computing architecture from Intel with premier animation and visual effects applications, such as SOFTIMAGE|XSI, empowers professionals to use leading-edge technology for processing-intensive tasks and gives them more time to focus on the creative aspects of their work."

"The combined strength of HP workstations and SOFTIMAGE|XSI - coupled with the latest PCI Express architecture - promises a launch event that will be a significant showcase of the latest technology available to today's power 3-D user," said Jim Zafarana, vice president of worldwide marketing, HP Workstation Group Business Unit. "HP is proud to provide a high performance platform on which to create 3D content."

During the events, guest speakers from leading film studios, postproduction houses, and gaming companies - such as Industrial Light + Magic (Harry Potter and the Prisoner of Azkaban, Van Helsing), UV/PHACTORY (GE, AT&T), and Valve (Half-Life series) - will discuss how SOFTIMAGE|XSI software has enabled them to work more productively and creatively. In addition, Softimage will offer demonstrations that focus on the competitive advantages of using the SOFTIMAGE|XSI v.4.0 platform in real-world production environments, as well as explore new enhancements in the software - including character set-up and rigging, non-destructive workflow, and the industry's only fully integrated implementation of mental ray^® v.3.3.

For more information and to register for these events, please visit www.softimage.com/events

About Softimage Co.

Softimage Co., a subsidiary of Avid Technology, Inc., is an industry leader in 3-D animation, 2-D cel animation, compositing, and special effects software designed to address the demands of the film and commercial/broadcast and games/interactive industries. SOFTIMAGE|XSI software, an integral player in Avid's Make, Manage and Move Media^™ strategy, is the flagship product offering from Softimage. It is the industry's first 3-D nonlinear production environment, providing animators and digital artists the freedom to make professional animation, visual effects, and games - from major motion pictures, to cartoons and commercials, to animated content for video games and Web sites. Softimage is proud to count amongst its customers: R!OT, The Mill, Stan Winston Studios, Pixel Liberation Front, Blue Sky Studios, Hybride, Janimation, Quiet Man, PSYOP and Cinepix. The Softimage product family is designed to help users innovate, create, and collaborate throughout the production process. For more information about Softimage, visit www.softimage.com. For more information about Avid, visit www.avid.com.

^©2004 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Avid, SOFTIMAGE, XSI, and Make, Manage and Move Media are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. mental ray is a registered trademark of mental images GmbH. in the USA and/or other countries. NVIDIA and NVIDIA QUADRO are registered trademarks of NVIDIA Corporation in the United States and other countries. Intel and Intel Xeon are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. All other trademarks contained herein are the property of their respective owners.

NOTE TO EDITORS: In the name Avid|DS noted in this news release, there is a pipe symbol between Avid and DS. This symbol may not appear properly in some systems.

    CONTACT: Softimage Co.
             Jennifer Goldfinch, 514-840-0387
             jgoldfin@softimage.com

    SOURCE: Avid Technology, Inc.