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VRT Embraces Avid Everywhere, Deploying New Media Asset Management Solution
With HD becoming ubiquitous in broadcast, VRT began the process of planning a phased HD upgrade program across its entire facility. The project began with replacing VRT's legacy SD database management system with an HD-capable solution that not only manages its existing media and database, but also handles new multimedia assets from its in-house productions, spanning from news and sport to live entertainment and studio shows. The new system enables team collaboration across the facility, while integrating existing third party systems into the production workflow during the transition process and beyond.
"With such a major overhaul of our facility, we were looking for a proven solution that we could rely on to support our requirements today and in the future," said
"The Interplay | MAM installation is VRT's first step toward a fully integrated HD production workflow, allowing them to fully exploit new technologies and mould them to their own ways of working," said
The installation was completed in
Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.
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