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WGBH Integrates Creative Teams With Avid Everywhere
In addition to its locally produced content, WGBH is the single largest producer of television, web and mobile content nationally for
"To distinguish ourselves in a very challenging marketplace, we needed to create an interconnected multimedia company in order to leverage all of our content in a better way," said
WGBH has connected all its edit suites and mixing rooms—including 45 Avid Media Composer® suites and five Avid Pro Tools® 5.1 surround sound mixing rooms—with the Avid Storage Suite's Avid ISIS® | 7500 shared storage system. This gives every media creator access to the same material—whether they're part of the post-production team, the web unit, the editorial group, or the local news team—without having to put anything on a drive or FTP, resulting in huge productivity gains. The new workflow will also become the backbone of a more streamlined process for local news production.
The next phase of the rollout will see WGBH implement the Avid Media Suite's Interplay® | Production asset management system, enabling creative teams to use metadata to more effectively find and leverage content. In the final stage, WGBH plans to roll out Avid MediaCentral | UX, the cloud-based web front end to the MediaCentral Platform, and the Avid Artist Suite's Media Composer | Cloud for efficient remote collaboration.
"Media organizations like WGBH are under intense pressure to boost productivity and efficiency, and to extend their brand across multiple screens," said
Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.
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