UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 1 )* AVID TECHNOLOGY, INC. (Name of Issuer) Common stock, par value $0.01 per share (Title of Class of Securities) 05367P100 (CUSIP NUMBER) Check the following box if a fee is being paid with this statement |_|. (A fee is not required only if the filing person: (1) has a previous statement on file reporting beneficial ownership of more than five percent of the class of securities described in Item 1; and (2) has filed no amendment subsequent thereto reporting beneficial ownership of five percent or less of such class.) (See Rule 13d-7). *The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page. The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).
<PAGE> CUSIP NO. 05367P100 13G Page 2 of 7 Pages 1. NAME OF REPORTING PERSON S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON B.A.T Industries p.l.c. 2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) |_| (b) |_| 3. SEC USE ONLY 4. CITIZENSHIP OR PLACE OF ORGANIZATION England NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH: 5. SOLE VOTING POWER -0- 6. SHARED VOTING POWER 550,500 7. SOLE DISPOSITIVE POWER -0- 8. SHARED DISPOSITIVE POWER 550,500 9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 550,500 10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES N.A. 11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 5.14% 12. TYPE OF REPORTING PERSON HC
<PAGE> CUSIP NO. 05367P100 13G Page 3 of 7 Pages 1. NAME OF REPORTING PERSON S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON Farmers Group, Inc. 2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) |_| (b) |_| 3. SEC USE ONLY 4. CITIZENSHIP OR PLACE OF ORGANIZATION Nevada NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH: 5. SOLE VOTING POWER -0- 6. SHARED VOTING POWER 550,500 7. SOLE DISPOSITIVE POWER -0- 8. SHARED DISPOSITIVE POWER 550,500 9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 550,500 10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES N.A. 11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 5.14% 12. TYPE OF REPORTING PERSON IC
<PAGE> Page 4 of 7 Pages Item 1(a). Name of Issuer: AVID TECHNOLOGY, INC. Item 1(b). Address of Issuer's Principal Executive Office: Metropolitan Technology Park One Park West Tewksbury, MA 01876 Item 2(a). Name of Person Filing: B.A.T Industries p.l.c., an English corporation ("B.A.T") and Farmers Group, Inc. ("Farmers), a Nevada corporation; Farmers is the beneficial owner of the Issuer's securities identified in Item 2(d) below through various subsidiaries of Farmers, by insurance exchanges for which Farmers acts as attorney-in-fact or by benefit plans for employees of Farmers and its subsidiaries for which Farmers has investment discretion. No such entity beneficially owns in excess of 5% of the class of shares in respect of which this report is being made; and B.A.T may be deemed to be the indirect beneficial owner of such securities by indirectly owning 100% of the issued and outstanding shares of Farmers through B.A.T's wholly-owned subsidiary, South Western Nominees Limited. The filing of this statement by B.A.T shall not be construed as an admission that B.A.T is, for the purposes of Section 13(d) or 13(g) of the Act or under the laws or regulations of the United Kingdom, the beneficial owner of any securities covered by this statement. Item 2(b) Address of Principal Business Office or, if none, Residence: B.A.T Industries p.l.c. Windsor House 50 Victoria Street London SW1H ONL England Farmers Group, Inc. 4680 Wilshire Boulevard Los Angeles, California 90010 USA
<PAGE> Page 5 of 7 Pages Item 2(c). Citizenship: B.A.T Industries p.l.c - England Farmers Group, Inc. - USA Item 2(d). Title of Class of Securities: Common stock, par value $0.01 per share Item 2(e). CUSIP Number: 05367P100 Item 3. This statement is filed pursuant to Rule 13d-1(b) by B.A.T, a Parent Holding Company, in accordance with Section 240.13d- 1(b)(ii)(G). Item 4. Ownership: Item 4 of the Statement on Schedule 13G, dated February 9, 1994, filed by B.A.T Industries p.l.c. and Farmers Group, Inc., is hereby amended and restated as follows: (a) Amount Beneficially Owned: 550,500 (b) Percent of Class: 5.14% (c) Number of shares as to which person has: (i) sole voting power: - 0 - (ii) shared voting power: 550,500 (iii) sole disposition power: - 0 - (iv) shared disposition power: 550,500 Item 5. Ownership of Five Percent or Less of a Class: Not Applicable. Item 6. Ownership of More than Five Percent on Behalf of Another Person: Not Applicable.
<PAGE> Page 6 of 7 Pages Item 7. Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company: Not Applicable. Item 8. Identification and Classification of Members of the Group: Not Applicable. Item 9. Notice of Dissolution of the Group: Not Applicable. Item 10. Certification: By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired in the ordinary course of business and were not acquired for the purpose of and do not have the effect of changing or influencing the control of the issuer of such securities and were not acquired in connection with or as a participant in any transaction having such purposes or effect.
<PAGE> Page 7 of 7 Pages SIGNATURES After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. B.A.T INDUSTRIES p.l.c. Dated: February 9, 1995 By: /s/ Anthony Robert Holliman Title: Assistant Corporate Secretary FARMERS GROUP, Inc. Dated: February 9, 1995 By: /s/ Maryann Seltzer Title: Corporate Secretary