Avid Technology, Inc.
Feb 15, 2017

Avid Delivers Next-generation Newsroom Innovations that Accelerate Multiplatform Story Creation

Cloud-enabled story-centric workflow enables media and news organizations to quickly and efficiently create and deliver multiple angles of a story across more viewer outlets

BURLINGTON, Mass., Feb. 15, 2017 (GLOBE NEWSWIRE) -- Avid® (Nasdaq:AVID) today announced the availability of innovations for the next-generation newsroom. Powered by the Avid MediaCentral® Platform, the industry's most open, tightly integrated and efficient platform for media, the next-generation newsroom is based around a complete story-centric workflow that connects production teams anywhere in the world via the cloud and takes their stories beyond traditional media outlets. It includes multiple Avid solutions and new feature enhancements—including several new panes within MediaCentral | UX—for fast, efficient, modern newsroom management and news production.

The story-centric workflow puts the story at the center of news operations, and provides the best and most comprehensive tools and workflow solutions to enable news teams to plan, gather, create, collaborate, manage and deliver news to a wider range of viewers across multiple platforms. This holistic approach allows for more dynamic and organic storytelling and greater workflow agility--both inside and outside the newsroom.

In addition to news teams, anyone who needs to plan and schedule resources, gather information and distribute content around specific topics or stories can benefit from the story-centric workflow. It enables teams to quickly find and access the media and information they need to tell multiple angles of a story and increase viewer interest. Content can be pushed across a variety of platforms as the story evolves, including on-air, online, and on mobile devices. Audiences can get up-to-the-minute information and contribute to live broadcasts through social media interaction. And news teams can move away from traditional rundown-driven workflows, accelerating their ability to react to changing information.

"Today's media organizations are under intense pressure to deliver stories to a broader range of outlets including social media, boost ratings without necessarily increasing resources, more easily incorporate social content, and engage a broader audience," said Alan Hoff, vice president, Market Solutions, Avid. "The new story-centric workflow enables our preeminent customer community to capitalize on these opportunities while improving efficiency across workflows and resources, and future-proofing their investments with flexible licensing and deployment options including cloud-enabled workflows."

The products that comprise the story-centric workflow include MediaCentral®| UX, iNEWS®, Interplay® | Production, Media | Distribute, Media Composer® | Cloud, Maestro™, and Social Media Hub. MediaCentral | UX, the cloud-based web front end to MediaCentral, is the hub and catalyst in the story-centric workflow, so customers who already have iNEWS and/or Interplay | Production systems can manage every facet of a news story from a single user interface.

Several new capabilities within MediaCentral | UX facilitate the story-centric workflow and integrate with other platform-connected solutions like iNEWS and Interplay | Production. They include the ability to create, and manage assignments and resources, and to gather story-related content in a collaborative workspace.  In addition, new integrated panes for Maestro and Social Media Hub provide seamlessly integrated graphics management and social media interaction.

With the new MediaCentral | UX Assignments pane now available, the story-centric workflow enables users to:

The MediaCentral | UX Assignments pane is available at no additional charge for customers who upgrade to MediaCentral | UX version 2.9.

About Avid
Through Avid Everywhere™, Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution and consumption. Avid's preeminent customer community uses Avid's comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films, to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid's industry-leading solutions include Pro Tools®, Media Composer®, Avid NEXIS™, Interplay®, ProSet™ and RealSet™, Maestro™, PlayMaker™, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on FacebookInstagram, Twitter, YouTubeLinkedIn, or subscribe to Avid Blogs.

© 2017 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, Avid Nexis, Artist, iNEWS, Interplay, AirSpeed, MediaCentral, NewsCutter, Maestro, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

PR Contact:
Avid	
Amy Paladino	
amy.paladino@avid.com 
617-733-5121