Avid Technology, Inc.
May 23, 2017

Avid Showcases Groundbreaking Innovations at BroadcastAsia 2017

Avid highlights major advancements across all product suites, extends MediaCentral Platform into the cloud, and showcases end-to-end 4K/IP and enhanced immersive workflows

SINGAPORE, May 23, 2017 (GLOBE NEWSWIRE) -- BROADCASTASIA -- Avid® (Nasdaq:AVID), a leading global media technology provider for the creation, distribution and monetization of media assets for global media organizations, enterprise users and individual creative professionals, today announced that it will showcase its extensive set of innovations for the Avid MediaCentral® Platform at BroadcastAsia 2017. As the next phase of Avid Everywhere™, Avid has extended MediaCentral—the industry's most open, tightly integrated and efficient platform designed for media—to the cloud, giving customers even more flexibility in their deployment models and licensing options. Avid will also showcase end-to-end 4K/IP workflows, enhanced immersive workflows, and an expanded Alliance Partner ecosystem, with major advancements across its comprehensive tools and workflow solutions to create, distribute and optimize media.

"With the transformation of Avid Everywhere from vision to reality complete, we're accelerating the pace of innovation—a key part of which involves extending media production to the cloud," said Tom Cordiner, senior vice president, global sales, Avid. "We're looking forward to showing our preeminent community of customers across the Asia Pacific region how our latest innovations can help them address their most critical challenges—whether they're students, aspiring artists, educational institutions, creative professionals or media enterprises."

Innovations on show at the Avid booth include:

About Avid
Through Avid Everywhere™, Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution and consumption. Avid's preeminent customer community uses Avid's comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films, to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid's industry-leading solutions include Pro Tools®, Media Composer®, Avid NEXIS®, Interplay®, ProSet™ and RealSet™, Maestro™, PlayMaker™, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on FacebookInstagram, Twitter, YouTubeLinkedIn, or subscribe to Avid Blogs.

© 2017 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Dialogue Search, Avid Everywhere, Avid Illuminate, Avid NEXIS, Interplay, MediaCentral, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

PR Contact:
Avid					
Sara Griggs	
sara.griggs@avid.com 		
+1 310 907 6909	

Red Lorry Yellow Lorry (Avid's PR agency)	
Josh Paterson — UK
Tanya Roberts — USA			
avid@rlyl.com