Avid Technology, Inc.
Sep 15, 2017

Avid Leads the Media Industry Forward with New Cloud Solutions at IBC 2017

New Avid cloud offerings and certified solutions for Azure deliver on Avid's promise to help media professionals navigate the media cloud era with unprecedented workflow efficiency and flexibility

AMSTERDAM, the Netherlands, Sept. 15, 2017 (GLOBE NEWSWIRE) -- IBC (Hall 7, Booth #J20) — Avid® (Nasdaq:AVID), a leading global media technology provider for the creation, distribution, and monetization of media assets for global media organizations, enterprise users and individual creative professionals, today announced new cloud offerings and new solutions certified to run on Microsoft Azure that will enable media production organizations and professionals to work with greater efficiency and collaboration, and prepare them for the future of the media cloud era.

"At NAB 2017, we unveiled our vision for bringing Avid into the cloud along with a comprehensive partnership with Microsoft as our preferred cloud provider," said Dana Ruzicka, Vice President and Chief Product Officer, Avid.  "Since then, the reaction from our customers has been overwhelmingly positive. This really is the beginning of the cloud era for our industry.  We're excited to help our clients successfully navigate their own journey to the cloud, with the first of many new cloud offerings from Avid launching today at IBC. Whether customers choose to deploy in the data center or the public cloud, Avid's unique platform approach delivers unparalleled workflow efficiency and flexibility across the entire spectrum of media production."

Avid's new cloud-based apps and service offerings announced at IBC 2017 include:

Following on the historic partnership announcement earlier in 2017, Avid and Microsoft are showcasing a series of tangible, valuable results by making the industry's most open, tightly integrated platform for media available in the cloud with flexible licensing and deployment options:

Avid is demonstrating integrated Microsoft Cognitive Services at IBC 2017 (Hall 7, Booth #J20) which applies the latest machine-learning algorithms to content libraries, automatically indexing content to extract streams of time-based metadata. This integration allows for highly complex searches to be executed in seconds, enabling faster content discovery for any MediaCentral user.

To learn more about new Avid cloud service offerings, please visit http://www.avid.com/products/mediacentral.

About Avid
Through Avid Everywhere™, Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid's preeminent customer community uses Avid's comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid's industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, Interplay®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, Avid FastServe™, Maestro™, and PlayMaker™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.

© 2017 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, Avid NEXIS, Avid FastServe, AirSpeed, iNEWS, Maestro, MediaCentral, Media Composer, PlayMaker, Pro Tools, Avid VENUE, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Product features, specifications, system requirements and availability are subject to change without notice.

PR Contact
Amy Paladino 
amy.paladino@avid.com 
+1 (617) 733-5121