Avid Technology, Inc.
Sep 15, 2017

Avid Extends MediaCentral Platform with Next-Generation Media Production Suite

Groundbreaking modular platform design with innovative user experience delivers a full suite of applications, modules, services, and connectors to drive unprecedented scalability, extensibility and efficiency

AMSTERDAM, the Netherlands, Sept. 15, 2017 (GLOBE NEWSWIRE) -- IBC (Hall 7, Booth #J20) Avid® (Nasdaq:AVID), a leading global media technology provider for the creation, distribution, and monetization of media assets for global media organizations, enterprise users and individual creative professionals, today unveiled its next-generation media production suite extending from the Avid MediaCentral® platform. MediaCentral scales from a team of two to an organization of thousands, and gives news, sports, post production and live broadcast teams the power to create and deliver more content much more efficiently, and in shorter timeframes.

Built on the MediaCentral platform, the industry's most open, tightly integrated and extensible platform designed for media, the new MediaCentral production suite is completely customizable and modular, featuring a groundbreaking cloud-based user experience; workflow modules and apps for editorial, production, news, graphics, and asset management; and a wide array of media services and partner connectors.  Every user is connected in a completely integrated workflow environment, and gains a unified view into all their media — no matter where it's located — on premises, in a private data center, or via the public cloud.

"MediaCentral continues to be a game changer for the industry," said Dana Ruzicka, Vice President and Chief Product Officer, Avid. "We've taken the technology in iNEWS® and Interplay®, refined over the past twenty years for the world's biggest media organizations, and have put it all on the platform and moved it into the modern cloud era. What makes this huge is that now any media professional can access these tools. It doesn't matter how big or small their teams are. They just select the apps they want, switch on the modules they need, and customize their workflow with a wide array of media services and partner connectors. And they have the option to deploy wherever they want—either on premises, in a data center, in the cloud, or any hybrid combination. Nothing else comes close to the flexibility, efficiency and agility MediaCentral delivers."

Completely redesigned and intuitive user experience 
MediaCentral now features the completely redesigned MediaCentral | Cloud UX (user experience), an easy-to-use and task-oriented graphical user interface that runs on virtually any operating system or mobile device, and is available to everyone connected to the platform, no matter where they are. Team members can easily collaborate with each other from wherever their work requires — in the same building, across town, or even on a different continent.

Full range of apps to power every part of the media workflow
MediaCentral offers a wide array of optional apps that provide all the capabilities required for high-efficiency media production, from searching and browsing media, researching data and social media feeds, logging, editing, review and approval, publishing and more—all accessed from within the MediaCentral | Cloud UX interface to provide a consistent and unified user experience. MediaCentral apps include:

Powerful and configurable workflow modules
MediaCentral can be flexibly configured with any combination of workflow modules for basic editorial, production, newsroom, graphics, and asset management. Production teams can combine modules and integrate the apps and services  that meet their specific production and workflow needs, with the flexibility to add modules in the future as creative or business needs dictate. MediaCentral workflow modules include:

Comprehensive suite of media services 
MediaCentral offers a comprehensive suite of media services that can be orchestrated to meet almost any workflow need: from content reformatting, distribution, social media integration, indexing, search, and content retrieval to cognitive analytics and the latest advances in machine learning, for deep insights into content performance. MediaCentral services include:

MediaCentral connectors integrate certified third-party solutions into the workflow 
MediaCentral connectors enable easy and powerful integration of MediaCentral workflow modules with over 2,000 partner products from a growing list of more than 600 partners. The industry-leading openness of the MediaCentral platform ensures that creative teams and media organizations can easily integrate the solutions they choose from an array of vendors from the industry's largest ecosystem, to customize their workflows exactly as they need them.

Next-generation platform engine
At the core of MediaCentral is the next-generation platform engine that delivers centralized administration and media indexing, simplified software deployment, and flexible infrastructure management with the ability to scale from creative teams of two people to global media enterprises with thousands of distributed contributors. Key capabilities enabled by the platform engine include:

To learn more about the next-generation MediaCentral platform and the next-generation MediaCentral production suite, please visit http://www.avid.com/products/mediacentral.

About Avid
Through Avid Everywhere™, Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid's preeminent customer community uses Avid's comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid's industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, Interplay®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, Avid FastServe™, Maestro™, and PlayMaker™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.

© 2017 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, Avid NEXIS, Avid FastServe, AirSpeed, iNEWS, Interplay, Maestro, MediaCentral, Media Composer, PlayMaker, Pro Tools, Avid VENUE, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

PR Contact

Amy Paladino 
amy.paladino@avid.com 
+1 (617) 733-5121