Avid Technology, Inc.
Sep 15, 2017

Avid Unveils Host of Platform Innovations and New Products at IBC2017

In its largest-ever set of launches at an IBC Show, Avid continues to drive major innovations and introduces the MediaCentral production suite, next-generation 4K/IP video servers, expanded graphics line-up, and new solutions and services created for the cloud, and more

AMSTERDAM, The Netherlands, Sept. 15, 2017 (GLOBE NEWSWIRE) -- IBC (Hall 7, Booth #J20) — Avid® (Nasdaq:AVID), a leading global media technology provider for the creation, distribution and monetization of media assets for global media organizations, enterprise users and individual creative professionals today launched an unprecedented rollout of major new products at its largest-ever unveiling at an IBC Show.  Driven to solve the industry's most pressing challenges through a globally connected platform and cloud infrastructure that throws open the doors to a new world of media performance and profitability, Avid has expanded its industry-leading portfolio with a new production suite and user experience for MediaCentral®, the new Avid FastServe™ next-generation 4K/IP video server family, and the extended Maestro™ graphics family, among other announcements including new cloud-based solutions, tools and services.

"At IBC2017, Avid is delivering on the promise of the cloud, laid out just five months ago at Avid Connect 2017, to help our customers and the industry at large better manage the disruptive forces that have been bearing down on them for far too long, and achieve new heights in creativity, efficiency and flexibility," said Avid Chairman and CEO Louis Hernandez, Jr.  "Coming full circle with all of our introductions this week at IBC, this is precisely what we had envisioned after thousands of industry professionals crystallized their priorities through the inaugural Avid Customer Association vote to guide our strategic priorities.  Thanks to their collective voice, Avid is innovating faster than ever to help them solve their most pressing needs, and they should only expect to see us accelerate the pace."

Empowered by Avid tools, services and the MediaCentral platform — the industry's most open, tightly integrated and extensible platform designed for media — Avid customers move from closed to open environments, from linear to dynamic workflows, from point products to integrated solutions, and from siloed operations to connected creative teams.  Visitors will experience a host of Avid innovations during IBC2017 (Hall 7, Booth #J20) including:

For more information about Avid at IBC2017 and to set a demonstration appointment, please visit www.avidblogs.com/ibc.

About Avid
Through Avid Everywhere™, Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid's preeminent customer community uses Avid's comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid's industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, Interplay®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, Avid FastServe™, Maestro™, and PlayMaker™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.

© 2017 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, Avid Artist | DNxIV, Avid NEXIS, Avid FastServe, AirSpeed, iNews, Maestro, MediaCentral, Media Composer, PlayMaker, Pro Tools, Avid VENUE, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries.All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

PR Contact

Amy Paladino 
amy.paladino@avid.com 
+1 (718) 772-1005