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Avid Introduces Avid DNxchange; New I/O system enables media facilities to handle high-definition with existing standard definition SDI infrastructures
Avid Technology, Inc. (NASDAQ: AVID) today introduced Avid DNxchange, a new input/output (I/O) device that enables broadcasters to work with high-definition (HD) media without the need to upgrade their standard-definition (SD) serial digital interfaces (SDIs) and routers.
Using the single-space, rack mountable Avid DNxchange system, professionals can encode HD-SDI signals from cameras, switchers, routers, and decks to Avid DNxHD media - which delivers mastering quality HD media with the bandwidth of SD video files. Once the HD-SDI material is encoded to the Avid DNxHD format, users can easily move the HD media over existing SD-SDI infrastructures within their facilities. In addition, professionals can use the Avid DNxchange system to convert Avid DNxHD media into uncompressed HD files and output the media to any device with an HD-SDI interface.
"Avid DNxchange was designed to give broadcasters an easy way to begin working with HD media without having to replace the widely-deployed SDI and router technologies they have in place today. Most organizations have made significant investments to the underlying infrastructure within their facilities, and Avid DNxchange helps to preserve the value of those investments while facilitating the transition to HD," said David Schleifer, vice president of Avid Broadcast and Workgroups. "With Avid DNxchange, broadcasters can leverage the technology model they've established for producing news in SD, and avoid the painful step of deploying an entirely new HD infrastructure that could cost millions of dollars."
Pricing & Availability
The Avid DNxchange board is planned for release in the second half of 2005 and will be priced at $10,000 USMSRP. For more information about Avid DNxchange, visit www.avid.com.
About Avid Technology, Inc.
Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company's Oscar®, Grammy®, and Emmy® award-winning products and services, please visit: www.avid.com.
© 2005 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. All prices are USMSRP for the U.S. and Canada only and are subject to change without notice. Contact your local Avid office or reseller for prices outside the U.S. and Canada. Avid, Digidesign, Pro Tools, Film Composer, Avid DNxHD, Avid DNxchange, are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid® Film Composer® system for motion picture editing. Digidesign, Avid's audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for design, development and implementation of its ProTools® digital audio workstation. Oscar is a registered trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.
CONTACT: Avid Technology, Inc.,
Amy Paladino, 978-640-3051, amy_paladino@avid.com
or
Edelman Worldwide,
Debra Masters, 202-326-1821, debra.masters@edelman.com
SOURCE: Avid Technology, Inc.