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Avid Xpress Pro to Deliver Extensive HD Support
LAS VEGAS, Apr 18, 2004 (BUSINESS WIRE) -- Avid Technology, Inc. (NASDAQ: AVID) today announced that Avid Xpress® Pro software - the award-winning, portable nonlinear editing solution for both Windows and Mac platforms - will support a wide range of HD formats. Planned for availability in late 2004, a future version of Avid Xpress Pro software will offer the ability to edit native HDV MPEG and Panasonic DVCPRO HD formats, as well as support Avid DNxHD - a revolutionary 10-bit HD encoding technology that enables HD postproduction with the same storage bandwidth and capacity requirements as SD files. The Avid DNxHD technology is engineered to deliver pristine image quality after multi-generation compositing, offering HDV users high-quality processing for stunning composites, titles, and graphics.
"Avid Xpress Pro already offers a wealth of advanced editing features, and now we're taking a giant leap forward by announcing the broadest range of support for HD formats in a portable editing solution," said Tim Wilson, senior manager of product marketing for Avid. "Whether working with HDV, DVCPRO HD, or Avid DNxHD formats - or mixing them together in the same timeline - our customers will be able edit media of astonishing quality, even on a laptop, without lengthy transcode times or the bulky storage requirements typically associated with HD media."
Avid also today announced version 4.5 of Avid Xpress Pro software, expected to ship in Q2 2004. This version will offer new production capabilities, including Material Exchange Format (MXF) support, Panasonic DV50 media compatibility, FluidFilm progressive encoding, Windows Media 9 (WMV HD) direct export, and SmartSound SonicFire Pro professional soundtrack creation.
Pricing & Availability
The version of Avid Xpress Pro software with HD capabilities is expected to be available in late 2004. Customers who purchase Avid Xpress Pro software after April 18, 2004, will be able to upgrade to this new version for $49.95 USMSRP. Avid Xpress Pro 4.5 software is expected to be available in Q2 2004 as a free upgrade for current Avid Xpress Pro customers. The Avid Xpress Pro software is priced at $1,695 USMSRP.
For more information about Avid Xpress Pro software or Avid's other products and services, please visit www.avid.com.
About Avid Technology, Inc.
Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company's Oscar®, Grammy®, and Emmy® award-winning products and services, please visit: www.avid.com.
© 2004 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. All prices are USMSRP for the U.S. and Canada only and are subject to change without notice. Contact your local Avid office or reseller for prices outside the U.S. and Canada. Avid, Digidesign, Avid DNxHD, Digital Nonlinear Accelerator, Pro Tools, Film Composer, and Avid Xpress are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid® Film Composer® system for motion picture editing. Digidesign, Avid's audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for the design, development, and implementation of its Pro Tools® digital audio workstation. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.
SOURCE: Avid Technology, Inc.
Avid Technology, Inc.
Alice Eubank, 978-640-3325
alice_eubank@avid.com
or
Weber Shandwick
Laura Shea, 617-520-7015
lshea@webershandwick.com