LAS VEGAS, NV, Apr 11, 2010 (MARKETWIRE via COMTEX News Network) -- NAB (Booth #SU902) -- Avid(R) (NASDAQ: AVID) today announced that customers working with the P2HD format with AVC-Intra compression now have a simple, fast and high-quality ingest-to-playback workflow. Now, customers no longer have to transcode or re-wrap AVC-I recorded media before they can begin editing, sharing or distributing the content.

"Avid's full support for Panasonic's file-based AVC-Intra workflow opens up new creative opportunities for our customers looking for an effective way to make content creation and collaboration more efficient and productive," said John Baisley, president of media and production services, Panasonic Solutions Company. "We're pleased to work with Avid to deliver camera-native workflows that offer one of the fastest time-to-edit and time-to-air options for customers."

With native support for the AVC-Intra codec in the Interplay(R) solution, customers can increase productivity and easily scale productions by extending collaborative workflows across a LAN or WAN. Low resolution proxies can easily be used to create shot-lists that are instantly re-linked with higher resolution AVC-Intra footage for immediate play-to-air.

Customers using the latest version of Avid AirSpeed(R) Multi Stream (1.5) can accelerate time-to-air with more efficient playback via native support for AVC-Intra 50Mb/sec and 100Mb/sec data rates for 1080i/720p resolutions -- which includes four 50Mb/s simultaneous or three simultaneous 100 Mb/s channels, in a space-efficient 1.5 RU form factor.

The P2HD AVC-Intra workflow will be available in Q2 in Avid Interplay Production (2.2), and Avid AirSpeed Multi Stream (1.5). For more information about the latest updates to these solutions and how they deliver fluid HD production workflows, please visit www.avid.com.

About Avid Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world -- from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid's most influential and pioneering solutions include Media Composer(R), Pro Tools(R), Avid Unity(TM), Interplay, Oxygen 8, Sibelius(R) and Pinnacle Studio(TM). For more information about Avid solutions and services, visit http://www.avid.com/, del.icio.us, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.

Copyright 2010 Avid Technology, Inc. All rights reserved. Product features, specifications, systems requirements and availability are subject to change without notice. Avid, the Avid logo, AirSpeed, Pinnacle Studio, Avid Unity, Interplay, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of Interplay Entertainment Corp., which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.

Contact: Alissa Vasilevskis, Avid, 415-786-7204, Email Contact

SOURCE: Avid

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