Assimilate, Image Systems, and Pomfort Announce Native Support for
EUCON; Avid Delivers Improved Workflows and Expanded Solutions with
Windows Compatibility for Artist Color
LAS VEGAS--(BUSINESS WIRE)--
NAB (Booth #SU902) — Avid® (NASDAQ:
AVID) today announced that content creators can use Avid
Artist Color to control the color grading features of Assimilate
Systems Nucoda (formerly Digital Vision), and Pomfort
Silverstack SET Edition via native support for Avid's
EUCON™ protocol. Avid is also previewing EuControl version 2.6 at
NAB, delivering Windows functionality for Artist Color. Today's
announcement reinforces Avid's commitment to driving openness across the
industry — following January's announcement of Windows 7 compatibility
for Artist Control, Artist Mix, and Artist Transport, as well as EUCON
support announcements by companies like Autodesk, RED, and The Foundry.
These new partnerships validate Avid's efforts to provide customers with
open solutions that work with a range of products in the content
creation ecosystem, delivering the flexibility and tactile control they
need when using Avid's
Artist Series control surfaces to do their best work. Designed to
appeal to colorists looking for increased tactile control of their
projects, Artist Color features high resolution optical trackballs,
track wheels, displays, encoders and programmable keys that provide
users with tightly connected command over almost all software functions.
"We're proud to announce another milestone in our development of an open
ecosystem of third party workflows based around the EUCON protocol,"
said Chris Gahagan, senior vice president of products and solutions at
Avid. "Creating open and interoperable audio and video solutions are key
goals for Avid, and we are proud to work with industry leaders like
Image Systems Assimilate, and Pomfort in the pursuit of that vision. Our
expanded partnerships enable us to deliver even more flexible workflows,
precise control, and the creative options that our customers depend on
EUCON is Avid's open, high-speed Ethernet control protocol that allows
Artist Color and other Avid Artist Series control surfaces to connect to
a variety of third party creative audio and video software solutions,
delivering deep, integrated control over multiple applications and
workstations, resulting in increased efficiencies and cost-effective
workflow expansions. EUCON is currently supported by a wide cross
section of Macintosh- and Windows-based applications.
What Partners are Saying
"We're excited to have fully integrated the Avid Artist panel into the
Windows and Mac versions of both Scratch Lab and Scratch Finish," said
Miguel Ferros, assimilate director of Product Management. "We believe
that the quality and flexibility of the Artist Color panel's integration
makes it a natural and intuitive extension of the Scratch experience,
enabling artists to maximize both their creativity and productivity."
"The precise and haptic approach to color correction through the Artist
Color panel within Silverstack SET considerably accelerates the workflow
for our customers," stated Patrick Renner, Pomfort managing director.
"The partnership with Avid perfectly matches our strategy of delivering
highly professional and high quality products at a reasonable price."
"The support of the Avid Artist Color for our Nucoda Fuse grading
software allows our customers to develop cost effective workflows while
accessing the best color and image processing tools on the market,"
concluded Martin Bennett, Image Systems' head of the New Media BU. "Avid
has been at the forefront of evolving post production workflows and our
continued partnership ensures premium editorial, grading and finishing
is accessible to all."
Avid creates the digital audio and video technology used to make the
most listened to, most watched and most loved media in the world — from
the most prestigious and award-winning feature films, music recordings,
television shows, live concert tours and news broadcasts, to music and
movies made at home. Some of Avid's most influential and pioneering
solutions include Media Composer®, Pro Tools®, Interplay®, ISIS®, VENUE,
Oxygen 8, Sibelius®, System 5, and Pinnacle Studio™. For more
information about Avid solutions and services, visit www.avid.com,
connect with Avid on Facebook;
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© 2011 Avid Technology, Inc. All rights reserved. Product features,
specifications, system requirements and availability are subject to
change without notice. Avid, the Avid logo, Eucon, Media Composer, Pro
Tools, Interplay, ISIS, Sibelius and Pinnacle Studio are trademarks or
registered trademarks of Avid Technology, Inc. or its subsidiaries in
the United States and/or other countries. The Interplay name is used
with the permission of the Interplay Entertainment Corp. which bears no
responsibility for Avid products. All other trademarks are the property
of their respective owners.
Mark Williams, 626-610-2513
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