Avid Technology, Inc.
Jun 9, 2011

Musicians Can Now Practice, Perform and Purchase Music on the Go with the New Avid Scorch Sheet Music App for iPad

As the First iPad Application to Leverage Avid's Sibelius Technology, Scorch Makes Music Easy to Learn and Play, with Deeply Interactive Notation

BURLINGTON, Mass.--(BUSINESS WIRE)-- Avid® (NASDAQ: AVID), today announced the release of its first application for the Apple iPad mobile device—Avid Scorch®, available on the App Store. Customers can now practice, perform and purchase their favorite sheet music on the go with an application that transforms an iPad into an interactive score library, music stand and sheet music store. Powered by Avid's market-leading Sibelius® music notation software engine, Avid Scorch is the first sheet music app to offer a rich, interactive experience that makes scores easy to learn and play. Scorch also offers unparalleled access to the most popular sheet music through an in-app store with more than 150,000 premium titles available from world-class publishers.

Avid Scorch - Purchase, Practice and Perform Sheet Music with your iPad (Photo: Business Wire)

Avid Scorch - Purchase, Practice and Perform Sheet Music with your iPad (Photo: Business Wire)

Musicians, music teachers and students will enjoy features in Scorch, including:

"We're certain our customers will be excited to use Scorch, an innovative iPad application, to purchase, practice and perform sheet music wherever they go," said Tanguy Leborgne, Vice President, Creative Enthusiasts Products and Solutions at Avid. "We're focused on using our industry-leading technology in exciting new ways so musicians, teachers, students -- all creative people -- can achieve their artistic vision."

What Users are Saying:

"Having access to all of my Sibelius files as well as being able to manipulate them on my iPad is simply fantastic. Who needs a laptop when Scorch's great sound set and playback capabilities have made my Sibelius library truly portable and useful on the go," said Doug LeBow, Producer, Composer, Arranger; Disney English.

"I have found Scorch to be an excellent companion to Sibelius. With Scorch, I no longer have to worry about dragging out my laptop to view scores. I have even used Scorch while performing live with various ensembles. Who needs to drag out a pile of paper? I turn on my tablet and it's all there—no digging required," commented John Wales, Owner, Spotlight Music Inc.

"It is invaluable to me to be able to use Scorch to direct from the iPad in a club setting where there simply isn't enough space to have a conductor's music stand with 11x 17 scores. If a musician has a question about their part I can easily zoom into the Scorch file, find the specific passage and get them back on track in no time. Thank you Avid for making it possible to have my entire Sibelius score collection at my fingertips," said David O'Rourke, Jazz Guitarist, Arranger, Bandleader.

Pricing and Availability

The Avid Scorch app is available worldwide today from the App Store for a limited-time introductory price of $4.99. On July 31, 2011 the price will increase to $7.99.

All prices listed are USD. For more information, please visit www.avid.com/scorch.

About Avid

Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world — from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid's most influential and pioneering solutions include Media Composer, Pro Tools, Interplay®, ISIS®, VENUE, Oxygen 8, Sibelius®, System 5, and Pinnacle Studio™. For more information about Avid solutions and services, visit www.avid.com, del.icio.us, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.

© 2011 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. All prices are USMSRP for the U.S. and Canada only and are subject to change without notice. Contact your local Avid office or reseller for prices outside the U.S. and Canada. Avid, the Avid logo, Media Composer, Pro Tools, Interplay, ISIS, Scorch, Sibelius, and Pinnacle Studio are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6754107&lang=en

Avid
Alissa Vasilevskis, 415-786-7204
alissa.vasilevskis@avid.com

Source: Avid

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