Media Composer 6, Symphony 6 and ISIS 5000 selected over Final Cut
Pro X to support professional, collaborative production workflows
BURLINGTON, Mass.--(BUSINESS WIRE)--
Avid® (NASDAQ:
AVID) today announced that renowned television production company,
Bunim/Murray Productions, has selected Avid
Media Composer® 6 and Avid
Symphony® 6 editing software for all of its programs beginning in
early 2012. Bunim/Murray joins a growing number of professional users
who have returned to using Avid solutions from Final Cut Pro to meet
their production workflow requirements. Additionally, as part of this
implementation, Bunim/Murray also plans to deploy an Avid
ISIS® 5000 shared storage system to effectively store and share
media across its organization.
Widely credited with creating the reality television genre with its hit
series The Real World, Bunim/Murray is an Emmy Award-winning
production company that continues to lead the way with popular programs,
including: Keeping up with the Kardashians, Kourtney & Kim
Take New York, Project Runway, and more. Following recent
market shifts, Bunim/Murray reconsidered its professional video editing
software options and was looking for a software provider whose
professional editing solution met their needs — today and into the
future.
"Due to the large volume of media generated by our reality shows, we
needed to re-evaluate our editing and storage solutions. At the same
time, we were looking for a partner who would understand our long-term
needs," said Mark Raudonis, senior vice president of Post Production at
Bunim/Murray. "As we talked with Avid, it was clear that the company has
really forged ahead since we worked with them years ago. Their
commitment to the needs of their professional customers, like us, is
clear. And, with the introduction of Media Composer 6, they really
raised the bar and have a vision for the future that makes them the
right choice for our business."
Working closely with Avid and its reseller partner Key Code Media,
Bunim/Murray ultimately selected Avid for its long-term commitment to
the professional market as well as continued technology innovation,
including the ability to integrate Media Composer 6 and Symphony 6 into
its existing infrastructure with the new Avid Open I/O and enhanced Pro
Tools® interoperability. With the addition of the new Symphony 6
software solution with Total Conform, which allows for smooth transfer
of offline projects in Media Composer to Symphony for online editing and
finishing, and advanced finishing and mastering capabilities,
Bunim/Murray can more easily complete all of its mastering work in-house.
"With the Avid Open I/O, we won't need to change out any of the hardware
from our existing editing stations. Instead it's just a software
install. In addition, we've always used Pro Tools, so we're looking
forward to saving time and gaining added efficiencies through Media
Composer and Pro Tools interoperability," added Raudonis.
"Bunim/Murray is a recognized leader in reality television, and we're
honored to have the opportunity to work closely with them and provide
them with the capabilities they require to support their demanding
production requirements," said Kirk Arnold, chief operating officer at
Avid. "This announcement also reflects our continued customer focus, and
we will continue to listen and work together with our customers to
deliver powerful and versatile solutions."
About Bunim/Murray Productions
Bunim/Murray Productions is the leading producer of innovative
entertainment content. The Emmy Award-winning company is widely credited
with creating the reality television genre with its hit series The
Real World (25 seasons for MTV). Bunim/Murray continued to innovate
with the first reality game show, Road Rules (MTV), in 1995; the
first reality sitcom, The Simple Life (E!), in 2003; and the
first reality soap opera, Starting Over, in 2003. Bunim/Murray's
current programming includes The Bad Girls Club, Love Games
and the upcoming Best Ink (Oxygen), Keeping up with the
Kardashians, Kourtney & Kim Take New York and Khloe &
Lamar (E!), The Real Worldand The Challenge (MTV) and Project
Runway and Project Runway All Stars (Lifetime). Bunim/Murray
Productions has launched additional entities including M Theory
Entertainment, BMP Films and M Music. BMP Films produced Pedro
(MTV) and the Emmy Award-winning Autism: The Musical (HBO). Based
in Van Nuys, CA, Bunim/Murray Productions was founded in 1987 by
Jonathan Murray and the late Mary-Ellis Bunim. The company joined
Banijay Group in 2010.
About Avid
Avid creates the digital audio and video technology used to make the
most listened to, most watched and most loved media in the world — from
the most prestigious and award-winning feature films, music recordings,
television shows, live concert tours and news broadcasts, to music and
movies made at home. Some of Avid's most influential and pioneering
solutions include Media Composer, Pro Tools, Interplay®, ISIS®, VENUE,
Sibelius®, System 5, and Avid Studio. For more information about Avid
solutions and services, visit www.avid.com,
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© 2011 Avid Technology, Inc. All rights reserved. Product features,
specifications, system requirements and availability are subject to
change without notice. Avid, the Avid logo, Avid Studio, Interplay,
ISIS, Media Composer, Pro Tools, Symphony, and Sibelius are
trademarks or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. The Interplay
name is used with the permission of the Interplay Entertainment Corp.
which bears no responsibility for Avid products. All other trademarks
are the property of their respective owners.
For Avid:
Alissa Vasilevskis, 415-786-7204
alissa.vasilevskis@avid.com
or
For
Bunim/Murray:
Karlyn Nelson, 323-933-3399
knelson@mprm.com
Source: Avid
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