Avid Technology, Inc.
Feb 2, 2012

Avid Brings Big-Screen Moviemaking to the iPad

Avid's award-winning technology is built into Avid Studio iPad app, making it quick and easy to create, edit and share professional quality movies on the go

BURLINGTON, Mass.--(BUSINESS WIRE)-- Avid® (NASDAQ: AVID), today announced the release of its first video editing application for the iPad—Avid Studio, available immediately at the Apple App Store. Leveraging decades of experience working closely with the world's leading movie and television studios, Avid has made the Avid Studio app for the iPad easy enough for first-timers, yet sophisticated enough for more advanced editors. As the first iPad app for video editing to offer frame-by-frame editing accuracy and access to all kinds of media, Avid Studio for iPad allows users to quickly and easily create and share exciting, highly professional multimedia experiences, wherever they want to. As a special launch promotion, the rich capabilities of Avid Studio for iPad are available for the introductory price of only $4.99.

Avid Studio for iPad (Photo: Business Wire)

Avid Studio for iPad (Photo: Business Wire)

Avid Studio for iPad allows users to begin editing with ease by offering access to any videos, photos and audio already in their iPad library, or media that can be imported from iTunes, cameras and more. Users can then arrange clips in the Storyboard, make precision edits using the Timeline, and enhance their movie creations with high-quality transitions, effects and a soundtrack. They can then share movies directly to YouTube, Facebook and more—or export projects to Avid Studio software, where they can continue editing with even more advanced tools on their PC. In addition, editing enthusiasts can get started fast with an easy-to-understand how-to guide, included with the app.

Avid Studio for iPad comes with innovative features to help any movie enthusiast elevate their moviemaking, including:

"More and more users are relying on mobile devices for media content creation, viewing and sharing, and we're proud to deliver a feature-rich new app that takes powerful Avid technology and adapts it specifically for the iPad. Now video editors have a great, powerful and fun way to create movies and tell their stories," said Tanguy Leborgne, vice president, creative enthusiasts products and solutions at Avid. "Editing enthusiasts can now use a mobile application that has our industry-leading video editing technology built into it—with the interactive capabilities of iOS—to help them make incredible movies at home or on the go."

What Users are Saying

"As a content producer, I can tell you that a video editing app like Avid Studio for the iPad is a breakthrough. Avid is the industry leader in the field of editing. Being creative and having trust in your tools is essential. Whether you're new to video editing and animating a series of family photos, or a seasoned professional working on a music video for the "next big thing," having a robust editing tool in the mobile environment is a must. The technology is here and the time has come with Avid Studio for the iPad," said Michael Dixon, Founder of Stormnet Media, a leading production company creating innovative content with credits for Olivaylle Australian Olive Oil, Oprah Winfrey Network and America's Got Talent.

Pricing and Availability

The Avid Studio app for the iPad is available worldwide today from the App Store for a limited-time introductory price of $4.99. All prices listed are USD. For more information, please visit http://www.avid.com/avidstudioapp

About Avid

Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world — from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid's most influential and pioneering solutions include Media Composer®, Pro Tools®, Interplay®, ISIS®, VENUE, Sibelius®, System 5, and Avid Studio. For more information about Avid solutions and services, visit www.avid.com, del.icio.us, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.

© 2012 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. All prices are USMSRP for the U.S. and Canada only and are subject to change without notice. Contact your local Avid office or reseller for prices outside the U.S. and Canada. Avid, the Avid logo, Interplay, ISIS, Media Composer, Pro Tools and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners. Customers noted in this release participated in the Avid beta program. As part of this program, active participants may receive consideration in the form of a product.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50154911&lang=en

Avid Technology, Inc.
Alissa Vasilevskis, 415-786-7204
alissa.vasilevskis@avid.com

Source: Avid Technology, Inc.

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