Yoko Ono Lennon unveils ‘recording studio in a bus' today in
Liverpool, aimed at enabling students to produce hands-on music, audio
and video projects
BURLINGTON, Mass.--(BUSINESS WIRE)--
AVID) today announced its continued partnership with the non-profit John
Lennon Educational Tour Bus by supporting the new mobile recording
studio on its debut European tour. Yoko Ono Lennon will unveil the
European bus today in Liverpool, before the tour kicks off in London in
June. She is co-founder of the project, which is dedicated to providing
the young people of Europe with free hands-on access to state-of-the-art
studios as a way of inspiring them to create original projects
reflective of their ideas, values, and creativity.
Avid has a longstanding relationship with the John Lennon Educational
Tour Bus, having partnered as a headline sponsor of the original sister
bus in the US for the past nine years. The European bus is equipped with
the latest Avid technology to help inspire and develop the next
generation of audio, music and video media professionals. The bus'
mobile recording and editing studio is loaded with Avid audio and video
software including the industry-standard digital audio workstations Pro
Tools|HD Native and Pro
music composition and notation software, Media
Composer® nonlinear video editing systems, and Artist
Series control surfaces.
It will be staffed by a crew of three producers/engineers as it visits
local schools, colleges, and festivals, providing free hands-on tours
and workshops where young people can produce original songs, audio
recordings, broadcast quality music videos, and live-stream events.
Chuck Leavell, touring member of The Rolling Stones who is in his 30th
year with the band, recently attended a session on the US bus and said,
"The Lennon Bus is one of the best things to ever happen for young
musicians in modern times. I had the honor to engage with the bus
recently with a group of music students in Atlanta and it was an
absolutely amazing and rewarding experience for me, as well as for the
students. They immediately started collaborating on a song, and within
just a few short hours had finished it, recorded it, and made a video.
It gave them tremendous confidence in their musical pursuits and was a
joy to witness."
W. Sean Ford, vice president of worldwide marketing for Avid, said, "We
are thrilled to be a sponsor of the new European John Lennon Educational
Tour Bus. Avid has a long history of commitment to the education
community. Our continued partnership with this educational outreach
project lets us nurture the next generation of creative professionals
and inspire kids to become our future storytellers and musicians."
About the John Lennon Educational Tour Bus
The John Lennon Educational Tour Bus is a non-profit state-of-the-art
mobile pro audio and HD video recording facility that provides hands-on
experiences for students of all ages. After 16 years of touring the US
(taking in sites including SXSW, Coachella, CMJ and many more) the new
Lennon Bus for Europe features the latest audio and video technology,
gear and products.
The Bus will travel across the UK and Europe year-round, providing free
tours and workshops at schools, retailers, festivals, on tours with
headlining artists, and at major industry conferences.
Lennon Bus Europe is supported by the generosity of sponsors including
Apple, Montblanc, Sony, Avid, True Religion, Neutrik, Thomann, Gibson
Guitars, Epiphone, Baker & McKenzie, Genelec, NewTek, TodoCast by
Globecomm, Vox Amps, Mobile Roadie, Audio-Technica, Roland, JamHub, SSL,
Sonicbids, Genelec, Litepanels, Manfrotto, Clear-Com, AJA, Anton/Bauer,
Copperpeace, Applied Acoustics Systems, McDSP, Native Instruments, IK
Multimedia, Noise Industries, iZotope, Slingerland Drums, and Mad Mimi.
Avid creates the digital audio and video technology used to make the
most listened to, most watched and most loved media in the world — from
the most prestigious and award-winning feature films, music recordings,
television shows, to live concert tours and news broadcasts. Some of
Avid's most influential and pioneering solutions include Media
Composer®, Pro Tools®, Interplay®, ISIS®, VENUE, Sibelius®, and System
5. For more information about Avid solutions and services, visit www.avid.com,
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© 2013 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Interplay, ISIS, Mbox, Media Composer, Pro Tools and Sibelius are
trademarks or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. The Interplay
name is used with the permission of the Interplay Entertainment Corp.
which bears no responsibility for Avid products. All other trademarks
are the property of their respective owners.
Lisa Kilborn, 978-640-3230
Source: Avid Technology, Inc.
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