British broadcaster gains efficiencies, seamless collaborative workflow with end-to-end solution for tapeless asset management, storage, audio and video editing
The channels, which include BT Sport 1 and BT Sport 2 and ESPN, are
based in iCITY,
London's new digital quarter in the former International Broadcast
Centre (IBC) at the
BT Sport is one of the anchor tenants at iCITY and has refitted part of the IBC building with three TV studios, a control centre, 20 editing suites, and an audience holding area. The Avid integrated workflow at iCITY comprises: Avid Interplay® Production asset management, which will be the central hub for all BT Sport's media; Avid ISIS 7000 shared storage, and 25 Avid Symphony® Nitris® DX editing stations to handle the live feeds, pre-recorded footage and studio-based content. A dubbing suite equipped with Avid Pro Tools® HDX and a 32-fader ICON D-Control™ mixing console has also been installed.
Timeline Television, which was supplied the Avid solutions through Avid Elite Partner Jigsaw24, provided a complete managed service to BT Sport, which includes running and management of the end-to-end sports production workflow. Timeline Television engineers and craft editors will operate the workflow onsite alongside BT Sport staff.
Avid creates the digital audio and video technology used to make the
most listened to, most watched and most loved media in the world — from
the most prestigious and award-winning feature films, music recordings,
television shows, to live concert tours and news broadcasts. Some of
Avid's most influential and pioneering solutions include Media
Composer®, Pro Tools®, Interplay®, ISIS®, VENUE, Sibelius®, and System
5. For more information about Avid solutions and services, visit www.avid.com,
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