Avid continues to demonstrate its unwavering commitment to professional video editing as global post production house becomes the latest facility to select Media Composer 7
As the post-production industry continues to see client budgets and profit margins squeezed, there is a relentless pressure for facilities to gain better operational efficiencies. Its new Avid-based workflow will enable Prime Focus to speed up the creative process and work more efficiently across multiple projects to deliver a seamless client experience. The new workflow is also designed to be flexible to meet the exacting and ever-changing demands of the media landscape today, and in the future.
The investment, made through, installed and supported by Avid Elite Reseller Tyrell, comprises 30 Avid Media Composer 7 seats with Mojo DX interfaces, and three Avid Symphony Nitris systems.
Prime Focus will gain a host of operational efficiencies from the industry's preeminent editing software. The ability to edit and ingest simultaneously will save the company valuable time and free up artist resources, as craft editing work can begin instantaneously. Additionally, the smooth integration with Prime Focus' existing Avid audio and finishing solutions means the facility will be able to deliver ever more complex projects through its seamless, end-to-end, tapeless workflow.
"When a client comes to Prime Focus they expect us to be using the
best-in-class creative solutions," said
"Over the past few years it's evident that Avid has made a significant effort to make its solutions open with third party plug-ins. This fills me with tremendous confidence of further market-leading developments in the future," continued Condie.
Through Avid Everywhere, Avid delivers the industry's most open,
innovative and comprehensive media platform connecting content creation
with collaboration, asset protection, distribution and consumption for
the most listened to, most watched and most loved media in the
world—from the most prestigious and award-winning feature films, music
recordings, and television shows, to live concerts and news
broadcasts. Industry leading solutions include Pro Tools®, Media
Composer, ISIS®, Interplay®, and Sibelius®. For more information about
Avid solutions and services, visit www.avid.com,
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