Company appoints veteran broadcast and technology executive to lead
ongoing expansion and commitment to key regions in Europe and Middle East
LONDON--(BUSINESS WIRE)--
Avid®
(NASDAQ: AVID) today announced the appointment of Dr. Christopher
Brennan as managing director for Central and Eastern Europe, Middle East
and Turkey. Brennan will be responsible for continuing the company's
ongoing momentum in the region, and for building on Avid's leading
position as the provider of the industry's most open, flexible and
comprehensive media platform.
Brennan brings with him over 15 years' expertise in the broadcast and
technology industry and an in-depth knowledge of the Middle East and
Central and Eastern European regions. Before joining Avid, he was vice
president of Central Europe and Eurasia at Grass Valley and has also
held the posts of vice president Eastern Europe, Middle East & Africa at
McAfee and EMEA general manager/regional sales and marketing director
Eastern Europe, Middle East & Africa at Adobe. Brennan has also served
as non-executive board member at OSB Germany and held positions at IBM
and Microsoft. Reporting to Tom Cordiner, vice president of
international sales at Avid, Brennan will be based at Avid's office in
Munich.
"I'm absolutely delighted to welcome someone of Christopher's experience
and caliber to the team at a time when we're rapidly building our
momentum in these key regions," said Cordiner. "Central and Eastern
Europe, the Middle East and Turkey are enormously important territories
to Avid as broadcasters and media organisations look to develop greater
operating efficiencies through the deployment of fluid, end-to-end and
distributed media production environments that enable them to create,
manage, distribute and realise the value of their content. Christopher's
first-hand experience and insight into these regions will prove
invaluable as we continue to expand our presence there."
As part of its ongoing commitment to customers in the Middle East, Avid
is also building an on-site demo facility at its Dubai Media City
offices, similar to the Avid Centre of Excellence (ACE) at Avid's
European headquarters in Pinewood, Buckinghamshire. The new facility
replicates real-world broadcast and post production environments and
will serve to demonstrate the benefits of integrated and end-to-end
workflows to customers.
About Avid
Through Avid Everywhere, Avid delivers the industry's most open,
innovative and comprehensive media platform connecting content creation
with collaboration, asset protection, distribution and consumption for
the most listened to, most watched and most loved media in the
world—from the most prestigious and award-winning feature films, music
recordings, and television shows, to live concerts and news
broadcasts. Industry leading solutions include Pro Tools®, Media
Composer®, ISIS®, Interplay®, and Sibelius®. For more information about
Avid solutions and services, visit www.avid.com,
connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google+;
or subscribe to Avid
Blogs.
© 2013 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Interplay, ISIS, Media Composer, Pro Tools, and Sibelius are
trademarks or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. The Interplay
name is used with the permission of the Interplay Entertainment Corp.
which bears no responsibility for Avid products. All other trademarks
are the property of their respective owners.
Red
Lorry Yellow Lorry
Louise Wells, +44 (0)20 7403 8878
avid@rlyl.com
Source: Avid Technology, Inc.
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