In continuation of Avid's growing momentum in Eastern Europe,
Serbia's largest public broadcaster adds significantly to its existing
BURLINGTON, Mass.--(BUSINESS WIRE)--
AVID) today announced continued momentum in Eastern Europe with
Radio Television of Serbia (RTS), Serbia's leading public broadcaster,
significantly adding to its investment in Avid's best-in-class broadcast
solutions. The investment will enable RTS to streamline media asset
management and enable the broadcaster to accelerate the creation,
repurpose, monetisation and distribution of high-quality, compelling
content across multiple platforms.
Nenad Cukalovic, head of TV technology at RTS, said: "The volume of
media assets we're handling has increased fourfold over the past 12
months, accelerating the need for us to streamline our operational
efficiencies and rethink how we handle, store and access our media
content. We've experienced many years of success with Avid solutions as
they are trusted and reliable, so it made perfect sense for us to build
upon our existing Avid infrastructure and invest in a set of open and
integrated solutions that future-proof our digital workflow."
Building on its existing core Avid infrastructure of news management,
editing solutions and shared storage in its Belgrade headquarters, RTS'
investment exponentially increases the broadcaster's operational
efficiencies. The Avid workflow empowers it to handle increased amounts
of media and efficiently capture and manage content, resulting in
streamlined collaboration across the broadcaster's regional sites and
faster delivery of content to its television, radio and internet outlets.
Christopher Brennan, managing director for Central and Eastern Europe,
Middle East and Turkey at Avid, added: "RTS' additional Avid investment
is yet another example of how we're continuing to build momentum in the
region and enable the largest broadcasting corporations to manage and
optimise their assets through integrated, end-to-end workflows. RTS is
well known for its innovation, and with a set of powerful and versatile
solutions as the backbone of its operation, we're helping it to maintain
and develop its vision."
The new investment comprises an Avid
Interplay® Production asset management system, Avid
Interplay® Central for remote working, Avid
AirSpeed® 5000 ingest servers, and Avid
Pro Tools® |HDX audio mixing and editing system. RTS also plans to
add it its existing Avid
ISIS® shared storage system.
The installation is being implemented by Avid reseller, Amisys Group, a
Serbian systems integrator, and is projected to be completed in December
Through Avid Everywhere, Avid delivers the
industry's most open, innovative and comprehensive media platform
connecting content creation with collaboration, asset protection,
distribution and consumption for the most listened to, most watched and
most loved media in the world—from the most prestigious and
award-winning feature films, music recordings, and television shows, to
live concerts and news broadcasts. Industry leading solutions include
Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more
information about Avid solutions and services, visit www.avid.com,
connect with Avid on Facebook,
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© 2013 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, AirSpeed,Interplay, ISIS, Media Composer, Pro Tools and Sibelius
are trademarks or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. The Interplay
name is used with the permission of the Interplay Entertainment Corp.
which bears no responsibility for Avid products. All other trademarks
are the property of their respective owners.
Amy Paladino, 617-733-5121
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