Newly introduced Avid S3L continues rapid market momentum; system
portability provides fast setup for live sound mixing and recording at
BURLINGTON, Mass.--(BUSINESS WIRE)--
today announced that the famed Stanford Jazz Festival used the company's
S3L live sound system to deliver inspiring performances at the
festival's 42nd season. Featuring performances from Herbie
Hancock, Dr. Lonnie Smith and Stanley Clark, the Stanford Jazz Festival
is among the many prestigious music festivals that turn to Avid for its
proven and trusted live sound systems.
"Since its market introduction just a few months ago, response to the
new Avid S3L system has been incredible, and we are seeing it gain rapid
momentum across the industry," said W. Sean Ford, vice president of
worldwide marketing, Avid. "At the Stanford Jazz Festival in particular,
engineers have minimal time for setup. The portability of the Avid S3L
is critical to enabling sound engineers to make extremely rapid
transitions of venues used for multiple purposes."
The Stanford Jazz Festival is a component of the Jazz Workshop, which
typically uses the stage as a classroom up until just an hour-and-a-half
before the concerts are due to start. Sound engineers are left with
extremely limited time to turn the performance space back into a stage.
As an added challenge, the performances are recorded, meaning the
highest sound quality possible is essential.
"The S3L helped us overcome some of the challenges that have
traditionally plagued the jazz festival," said Lee Brenkman, a live
sound veteran who served as the primary sound engineer for the festival.
"The console's compact size made a huge difference when it came time to
set up the shows. Changing out our normal console for the S3L resulted
in an enormous improvement in sound quality. It's an incredibly capable
Avid S3L features a modular, networked design ideal for live sound
mixing and recording. It is comprised of an innovative high-performance
Pro Tools® HDX-powered processing engine running VENUE software and AAX
DSP plug-ins, scalable remote I/O, a compact EUCON-enabled control
surface and Pro Tools software for integrated live sound mixing and
Through Avid Everywhere, Avid delivers the industry's most open,
innovative and comprehensive media platform connecting content creation
with collaboration, asset protection, distribution and consumption for
the most listened to, most watched and most loved media in the
world—from the most prestigious and award-winning feature films, music
recordings, and television shows, to live concerts and news
broadcasts. Industry leading solutions include Pro Tools®, Media
Composer®, ISIS®, Interplay®, and Sibelius®. For more information about
Avid solutions and services, visit www.avid.com,
connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google+;
or subscribe to Avid
© 2013 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Interplay, ISIS, Media Composer, Pro Tools, and Sibelius are
trademarks or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. The Interplay
name is used with the permission of the Interplay Entertainment Corp.
which bears no responsibility for Avid products. All other trademarks
are the property of their respective owners.
Sara Griggs, 310-821-0801
Source: Avid Technology, Inc.
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