Turkey's largest satellite television provider chooses Avid solutions
to speed collaboration, streamline workflows, and accelerate its
end-to-end content creation and management
BURLINGTON, Mass.--(BUSINESS WIRE)--
AVID) today announced that Digiturk, Turkey's leading satellite
provider and OTT platform, will power its creative workflow and media
management with Avid's proven and trusted content creation and broadcast
solutions. In making this move, Digiturk expects to increase operational
efficiency in the creation and delivery of high-quality professional
content across its 100+ regional news, sports, and entertainment
"Avid is the industry leader when it comes to professional, open and
integrated broadcast solutions," said Umut Akinci, Head of Broadcast
Systems Department at Digiturk. "Due to the increased amounts of content
we're producing, we needed a workflow that would enable our editorial
and craft teams to collaborate faster. It also needed to be robust
enough to store, manage, distribute and monetise the thousands of hours
of HD content that passes through our facility each year. So there
really was just one choice for us — Avid."
A key driver of Digiturk's selection of Avid was the reliability that
the company's preeminent nonlinear editing solution, Avid
Media Composer®, and the flexibility its remote working solution, Avid
Interplay® Central, offers broadcasters. Previously, Digiturk's
editing workflow centered on Final Cut Pro; however, the growing demand
to produce high-quality content that could be shared across its channels
made the broadcaster reassess its choice of editing software. The proven
and trusted reliability of Media Composer enables Digiturk to
future-proof its workflow for creating high-quality, entertaining
content for its millions of viewers. The addition of Interplay Central
opens the broadcaster to innovative remote team collaboration, by
enabling staff to perform production tasks in the field, boosting
overall productivity and operational efficiency.
Christopher Brennan, managing director for Central and Eastern Europe,
Middle East and Turkey at Avid, said, "As a major broadcaster in a
highly competitive region, Digiturk's operational needs require
best-in-class solutions to ensure efficient team collaboration, as well
as to accelerate and streamline the creation and management of its
content. At a time when preeminent broadcasters and content owners
around the world need to differentiate themselves from the competition
in today's crowded media landscape, Avid is here to help them achieve
their creative and operational visions."
Digiturk worked closely with Avid Professional Services to design and
implement a bespoke workflow. The end-to-end all HD workflow comprises
Interplay® Production asset management system, Avid
Interplay® Central for remote working, Avid
ISIS® shared storage system, and Media
Composer® 7 for professional video editing.
The installation was implemented in September by Avid reseller,
Bilgipark, and is now up and running.
Through Avid Everywhere, Avid delivers the industry's most open,
innovative and comprehensive media platform connecting content creation
with collaboration, asset protection, distribution and consumption for
the most listened to, most watched and most loved media in the
world—from the most prestigious and award-winning feature films, music
recordings, and television shows, to live concerts and news broadcasts.
Industry leading solutions include Pro Tools®, Media Composer®, ISIS®,
Interplay®, and Sibelius®. For more information about Avid solutions and
services, visit www.avid.com,
connect with Avid on Facebook,
or subscribe to Avid
© 2013 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, AirSpeed, Interplay, ISIS, Media Composer, Pro Tools and Sibelius
are trademarks or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. The Interplay
name is used with the permission of the Interplay Entertainment Corp.
which bears no responsibility for Avid products. All other trademarks
are the property of their respective owners.
Amy Paladino, 617-733-5121
Source: Avid Technology, Inc.
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