Avid Technology, Inc.
Apr 5, 2014

Avid Announces Flexible Licensing and Deployment Options for Artist Suite Video Creative Solutions

Company Introduces Media Composer | Cloud; Expresses Deep Commitment to Giving Customers Greater Choice Over Where, When, and How They Acquire and Use Avid's Preeminent Editing Solution

LAS VEGAS, April 5, 2014 (GLOBE NEWSWIRE) -- NAB (Booth #SU902) -- Avid® (OTC:AVID) today announced new updates for the Avid Artist Suite video creative solutions, focused on helping media organizations and creative professionals acquire, use, and deploy Media Composer® video editing software in more powerful, efficient, and profitable ways. The company introduced Media Composer | Cloud, bringing cloud-enabled editing capabilities to video editors. This offering, combined with flexible purchase and licensing options, provides customers with greater choice over where, when, and how they deploy Avid's industry-leading video editing solutions.

The Media Composer family is part of the Avid Artist Suite, a new grouping of products comprised of the company's industry-standard creative tools, including solutions for video editing, graphics creation, music creation, music notation, audio post, and live sound.

"To succeed in today's rapidly evolving industry, creative professionals and media organizations need greater workflow flexibility and more choice over how to deploy their solutions," stated Chris Gahagan, senior vice president of Products and Technology at Avid. "With Media Composer | Cloud and the new subscription and floating licensing options, professionals can collaborate everywhere and enjoy unprecedented choice over how, when, and where they deploy and scale their solutions. This is a key part of our Avid Everywhere vision."

New Artist Suite announcements for pro video include:

Availability and Pricing

Media Composer | Cloud is currently available and pricing starts at $35,000 USD. The Media Composer | Software subscription and floating licensing will be available in Q2 2014. Pricing for Media Composer | Software starts at $1,299 USD; Media Composer | Software subscription licensing starts at $50/month; and Media Composer | Software floating license starts at $1,799. All models now include software upgrades and support. To continue receiving upgrades and support after the first year, perpetual licenses must be renewed annually for $299.

About Avid

Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on FacebookTwitterYouTube, LinkedInGoogle+; or subscribe to Avid Blogs.

© 2014 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, iNEWS, Interplay, ISIS, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.All prices are USMSRP for the U.S. and Canada only and are subject to change without notice. Contact your local Avid office or reseller for prices outside the U.S. and Canada.

CONTACT: PR Contact:

         Avid

         Sara Griggs

         sara.griggs@avid.com

         310.907.6909