"The Avid Everywhere vision for the future of the media industry falls perfectly in line with our goals for WTTW," stated
WTTW is one of the premier public media organizations in the Midwest, and is one of the top producers of local television content in the country. In order to expand its content production capabilities even further, the station needed to upgrade its linear, tape-based production workflow. By leveraging solutions from Avid's Artist Suite, Media Suite, and Storage Suite, all built upon the MediaCentral Platform, WTTW is now able to create, manage, and distribute a massive amount of original content with greater speed and efficiency.
"Broadcasters like WTTW are facing unique challenges in today's media industry, including tight budgets and increased competition from network, cable, and web outlets," stated
With the Avid MediaCentral Platform as the foundation for WTTW's workflow, cutting-edge media management tools from the Avid Media Suite and powerful shared storage solutions from the Avid Storage Suite have enabled editors, producers, and journalists at WTTW to upload, access, edit, share, log, track, and sync media and projects in real time, from any location.
To enhance collaboration between media professionals across the entire public television organization, WTTW has deployed Media Composer | Cloud, part of the Avid Artist Suite. This powerful workflow makes it easier than ever for WTTW to collaborate within the organization, with outside production companies, and with other
"Now we're all on one platform, which makes it easy to share and collaborate within the organization and with external contributors," Jahnke says. "We can share media assets—from video and audio to graphics—all underneath one hood with ISIS shared storage and Interplay. It's easy to collaborate now."
For Jahnke, Avid is the clear technological leader in a rapidly changing broadcast industry. "The Avid Everywhere vision is making it possible for broadcasters like WTTW to share media everywhere, work more efficiently, and break down barriers so we can get where we need to be."
WTTW is a premier public media organization committed to creating and presenting unique television and digital media content across four distinct television channels - WTTW11, WTTW Prime, the Spanish-language channel WTTW Vme, and WTTW Create/WTTW WORLD, and on wttw.com. Recognized for award-winning local and national productions such as Chicago Tonight, Check, Please!, and
Through Avid Everywhere, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Twitter,
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