Avid Technology, Inc.
Aug 26, 2014

Robert Rodriguez and Troublemaker Studios Adopt Avid Everywhere to Create Sin City: A Dame To Kill For

Avid MediaCentral Platform Delivers Fast, Tightly Integrated Workflows - Freeing Project Team to Fully Achieve Creative Vision Under Aggressive Time and Cost Pressures

BURLINGTON, Mass., Aug. 26, 2014 (GLOBE NEWSWIRE) -- Avid® (OTC: AVID), today announced that Robert Rodriguez and his team at Troublemaker Studios have embraced Avid EverywhereTM to create the 3D feature film Sin City: A Dame To Kill For. Rodriguez's vision for his latest feature was brought to life by the Avid MediaCentral Platform, using solutions from the Avid Artist Suite and Avid Storage Suite, to power fast, efficient and collaborative workflows. By relying on Avid, the editorial team was able to focus completely on the creative storytelling for this hotly anticipated movie, while meeting aggressive project deadlines and budgets.

"The performance of Avid's solutions has allowed me to keep my post process quick, streamlined, and personal," said Robert Rodriguez, director of Sin City: A Dame To Kill For and other blockbuster movies including Machete, Planet Terror, Sin City, the Mexico Trilogy, and From Dusk Til Dawn. "These products, and the workflows they drive, enable me to collaborate with a close creative team to make big features in a family environment."

Co-editor Ian Silverstein worked collaboratively with Rodriguez using the industry's preeminent editing system, Avid Media Composer® | Software (part of the Avid Artist Suite) to cut multiple versions of scenes in a continually evolving, sculpting process involving constant back and forth between them. "Media Composer takes you into the stratosphere of a completely different realm of what you can do. It's just got better and better over the years," said Silverstein.

Avid's ISIS® shared storage solution (part of the Avid Storage Suite) enabled multiple editors to work on sequences at the same time, and provided expanded storage capacity. "The way ISIS handles project sharing helped streamline the whole process and make it all run smoothly," said Jay Mahavier, digital conform editor and first assistant editor.

Media Composer also helped the team cope with relentless time pressures and the multiple deliverables needed for a stereo 3D film. "We had to deliver three full features: the mono version, the left eye and the right eye," explained Mahavier. "The ability to manage all of that data is one of the strengths of Media Composer. A lot of people look at it as merely a video editing tool, but as an assistant editor, it's also a database of information that I can use to manage and organize the project, and make sure that it gets done right."

The sound department's workflow was centered on the Avid Artist Suite's industry-standard Avid Pro Tools® | Software for sound editing and mixing. The mix stage included Pro Tools systems for dialog, music, effects, and recording - all networked together using Satellite Link. The sound team used Pro Tools | HDX, enabling all the sound effects elements from the editors to be carried through to the final mix without any pre-dubbing or premixing. Some reels feature 500 or more sound effects.

The speed of Pro Tools | HDX enabled the team to experiment with different creative ideas while adhering to demanding time and budget pressures. "Usually in feature films, there's never really time to experiment creatively because the stage time is so expensive," said Brad Engleking, sound supervisor/re-recording mixer. "But the processing power of Pro Tools | HDX frees up more time to try things you might not have otherwise, enabling the creative process. Your actions become more intuitive so that you think about what you're trying to accomplish instead of how you're going to accomplish it. That's what Rodriguez calls 'mixing at the speed of thought'."

"Avid Everywhere is delivering the advanced workflows and innovation that enable filmmakers like Robert Rodriguez and his team at Troublemaker Studios to focus on bringing their creative visions to life - to amaze and inspire their audiences," said Jennifer Smith, senior vice president and chief marketing officer, Avid. "The underlying principle of Avid Everywhere is to help creative professionals strengthen their connection with their audiences, and that's what inspires our unwavering commitment to continual innovation."

About Avid

Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google+; or subscribe to Avid Blogs.

© 2014 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, D-Show, Interplay, ISIS, Media Composer, Pro Tools and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. Emmy and the Emmy statuette are registered trademarks of ATAS/NATAS. All other trademarks are the property of their respective owners.

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