Avid Technology, Inc.
Sep 9, 2014

Avid Everywhere Brings Houdini Back to Life

Avid MediaCentral Platform Delivers Fast, Collaborative Workflows Between Budapest and California, Enabling the Editorial Team to Achieve the Director's Creative Vision

BURLINGTON, Mass., Sept. 9, 2014 (GLOBE NEWSWIRE) -- Avid® (OTC:AVID) today announced that the editing team for the two-part miniseries Houdini, which was produced by Lionsgate/A&E Studios and debuted on History® l on Labor Day,embraced Avid EverywhereTM to bring the legendary illusionist and escape artist to life. With the Avid MediaCentral Platform powering a fast, efficient and collaborative workflow, the team was able to focus on developing the creative look and feel of the miniseries while dealing with the challenges of working to short timescales and with a production team located thousands of miles away.

Faced with a tight editing schedule, editor Sabrina Plisco, ACE expanded the editorial team to include co-editor David Beatty, and assistant editors Jared Zalman and Paul Alderman. By establishing a collaborative editorial environment based on Avid Artist Suite and Avid shared storage solutions at EPS-Cineworks in Studio City, California, the team was able to collaborate effectively both among themselves and with director Uli Edel, who was on location in Houdini's birthplace, Budapest, during the 45-day shoot.

The team relied on the industry's preeminent editing system, Avid Media Composer® | Software (part of the Avid Artist Suite). According to Plisco, Media Composer's data management capabilities were critical to the success of this collaborative workflow.

While Houdini is a periodpiece, the network, producers and director wanted a contemporary feel to attract younger audiences. Edel gave the editors freedom to experiment with different cutting patterns. "This Houdini is more of a psychological thriller, so we used jump cutting, freeze frames, and contemporary sound and music to give an edginess to a classic story," explained Plisco. "I've used Media Composer since it first came out, as it gives you much more creative freedom. It allows you to store so many different versions, which is important when experimenting with different styles."

Plisco and her team had to create a longer version of the miniseries for the international market. Relying on the speed and flexibility of Media Composer, they changed the sound, music and cutting style, and added an additional 16 minutes of footage and visual effects that were then scored, mixed and conformed.

"I rely on Avid to offer the technical savvy needed to survive the challenge of complicated shows such as Houdini," said Plisco. "In our industry we never know what obstacles will be thrown at us on any given day. It's nice to know that I don't have to worry about my equipment and software, but instead can spend my energy on the creative side of my job as an editor."

"Avid Everywhere powers real-time collaboration - both locally and on a global scale - enabling creative professionals to connect and collaborate seamlessly, whether they're in the same room or halfway around the world," said Jennifer Smith, senior vice president and chief marketing officer, Avid. "That such a geographically dispersed project team can collaborate so easily together to make such a compelling program is testament to the power of Avid Everywhere. Congratulations to the entire Houdini team on their fantastic result."

About Avid

Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on FacebookTwitterYouTubeLinkedInGoogle+; or subscribe to Avid Blogs.

© 2014 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, D-Show, Interplay, ISIS, Media Composer, Pro Tools and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. Emmy and the Emmy statuette are registered trademarks of ATAS/NATAS. All other trademarks are the property of their respective owners.

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         Sara Griggs

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         sara.griggs@avid.com

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Source: Avid Technology, Inc.

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