Avid Technology, Inc.
Jan 22, 2015

Avid Announces Flexible Licensing in Pro Tools, Avid Cloud Collaboration, and New Services in the Avid Marketplace

New Innovations Deliver on Avid Everywhere for Audio, Giving Professionals More Choice Over How They Purchase and Deploy Their Tools, Collaborate With Others, and Get More Exposure for Their Work

ANAHEIM, Calif., Jan. 22, 2015 (GLOBE NEWSWIRE) -- NAMM (Hall A, Booth #6400) -- Avid® (Nasdaq: AVID) today announced Pro Tools® 12, the next generation of the industry-standard digital audio software. Featuring new flexible licensing options, Pro Tools 12 delivers on Avid's commitment to customer choice, a key element of Avid Everywhere™. The company also announced new innovations to support artist collaboration and content distribution with Avid Cloud Collaboration and new services in the Avid Marketplace.

"These new innovations demonstrate our commitment to providing audio customers with the choice, power, and flexibility they need to create the highest quality music and audio," said Chris Gahagan, senior vice president of Products and Technology at Avid. "With Pro Tools 12, audio professionals can now access the software in more ways than ever. They can find new talent and plugins, and get wide exposure for their work via the Avid Marketplace. And with the upcoming Avid Cloud Collaboration, customers will be able to create, connect, and collaborate in unprecedented new ways."

Flexible Licensing Options in Pro Tools 12

Pro Tools 12 delivers new flexible licensing options, allowing customers to subscribe by as little as $29.99 per month, or to buy it outright. With these new options, users can stay current with future software updates and innovations as soon as they are released via the cloud, at no additional charge. This flexible licensing now provides artists with access to the same tools used by the top industry pros, at a price point they can afford.

Avid Cloud Collaboration

Avid Cloud Collaboration, initially to be accessed by Pro Tools users with others to follow, is a groundbreaking set of collaboration capabilities that enable artists to compose, record, edit, and mix sessions working with other Pro Tools users in the cloud, as if they are all together in the same studio. They simply invite other artists to collaborate on a session using built-in chat, or find new collaborators through the new Avid Marketplace Artist Community. If the person they want to work with doesn't already have Pro Tools, they can simply download Pro Tools | First to start working together immediately.

Key benefits and features of Avid Cloud Collaboration for Pro Tools include:

Avid Marketplace

The Avid Marketplace invites Pro Tools users to engage in a community of artists, acquire new plug-ins and apps as they need them, and easily store and share their work on a global platform.

The Avid Marketplace enables artists and professionals to:

Avid also announced that 17 new plug-ins and nine new plug-in bundles are now available in the Avid Marketplace and as in-app purchases in Pro Tools. There are now over 60 Avid plug-ins and bundles available for in-app purchase for Pro Tools | First, Pro Tools, and Pro Tools | HD. The new bundles include:

Availability and Pricing

Pro Tools software subscription and licensing options will be available in February 2015.

The new plug-ins and bundles are now available as in-app purchases within Pro Tools via the Avid Marketplace.

About Avid

Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.

© 2015 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, iNEWS, Interplay, ISIS, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.

CONTACT: PR Contact:

         Avid

         Sara Griggs

         sara.griggs@avid.com

         310.821.0801

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Source: Avid Technology, Inc.

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