Avid Technology, Inc.
Apr 16, 2016

Avid Delivers More Groundbreaking Innovations to Usher in the Next Phase of Avid Everywhere

With revolutionary innovations across the Avid MediaCentral Platform, Avid is helping everyone in the industry - from the largest media enterprises to independent professionals - create and distribute content more efficiently and profitably

LAS VEGAS, April 16, 2016 (GLOBE NEWSWIRE) -- NAB (Booth #SU902) -- Avid® (NASDAQ:AVID) today announced a series of breakthrough innovations for the Avid MediaCentral™ Platform and its associated modular application suites, delivering further on the key promises of Avid Everywhere™. These innovations solve the media industry's most critical challenges, so that everyone - from individual artists and creative teams to the world's largest media enterprises - can create, distribute, and manage content more efficiently and profitably using one single common platform.

"Three years ago, we unveiled Avid Everywhere, our sweeping, ambitious strategy to address the media industry's most critical challenges," said Avid Chairman, President, and CEO Louis Hernandez, Jr. "Since then, we have delivered a series of groundbreaking innovations that help media organizations and creative professionals work together as part of a unified global community. Today, with an ever-expanding platform and powerful new solutions, we are making content creation and distribution more efficient, powerful, and collaborative for everyone."

With more than 32,000 users worldwide and a rapidly expanding partner ecosystem, the Avid MediaCentral Platform is the industry's most open, extensible, and customizable common services foundation. The platform provides a series of application suites, a marketplace, collaboration tools, flexible licensing and deployment options, resolution independence, third-party connectivity, and more, offering the industry's most open, flexible, and comprehensive solutions for content creation, management, and distribution.

Today's platform announcements include:

About Avid
Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption. Media organizations and creative professionals use Avid solutions to create the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, to the most popular television shows, news programs and televised sporting events, as well as a majority of today's most celebrated music recordings and live concerts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Avid NEXIS™, Interplay®, ProSet and RealSet, Maestro, PlayMaker, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on FacebookInstagram, TwitterYouTubeLinkedIn, or subscribe to Avid Blogs.

© 2016 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, Avid NEXIS, iNEWS, Interplay, ISIS, AirSpeed, MediaCentral, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

PR Contact:

Avid

Amy Paladino

amy.paladino@avid.com

617-733-5121

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Source: Avid Technology, Inc.

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