Avid Technology, Inc.
Sep 9, 2016

Avid Introduces New Product Innovations at IBC 2016 to Help Address Major Industry Challenges

Through the MediaCentral Platform, Avid helps customers deliver the highest-quality content to more channels and devices with greater efficiency, security, and profitability

AMSTERDAM, Netherlands, Sept. 09, 2016 (GLOBE NEWSWIRE) -- IBC (Hall 7, Booth #J20) -- Avid® (Nasdaq:AVID) today announced several key innovations for the Avid MediaCentral® Platform and its associated modular application suites, continuing to deliver on the promises of Avid Everywhere™. These innovations and updates address the industry's most pressing challenges so broadcast organizations and media professionals can create, distribute, and manage content more efficiently and profitably using a single common platform.

"Three and a half years ago, we launched Avid Everywhere to help customers address the most critical issues facing our industry," said Avid Chairman, President, and CEO Louis Hernandez, Jr. "As these trends have continued intensifying, the world's leading media organizations have rapidly embraced the Avid MediaCentral Platform to solve their most important challenges. Today we are pleased to introduce further innovations that will continue helping customers create the highest-quality content, distribute to more channels and devices, maximize the value of their media, and ensure operational and capital efficiency."

With more than 38,000 users worldwide and a rapidly expanding partner ecosystem, the Avid MediaCentral Platform is the industry's most open, extensible, and customizable common services foundation. The platform provides a series of application suites, a marketplace, collaboration tools, flexible licensing and deployment options, resolution independence, third-party connectivity, and more, offering the industry's most open, flexible, and comprehensive solutions for content creation, management, and distribution.

Today's platform announcements include:

About Avid
Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption. Media organizations and creative professionals use Avid solutions to create the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, to the most popular television shows, news programs and televised sporting events, as well as a majority of today's most celebrated music recordings and live concerts. Industry leading solutions include Pro Tools®, Media Composer®, Avid NEXIS™, Interplay®, ProSet and RealSet, Maestro, PlayMaker, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on FacebookInstagram, TwitterYouTubeLinkedIn, or subscribe to Avid Blogs.

© 2016 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, Avid Nexis, iNEWS, Interplay, AirSpeed, MediaCentral, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

PR Contact:
Avid                                                    
Amy Paladino                                   
amy.paladino@avid.com                
617-733-5121