Avid Technology, Inc.
Apr 7, 2018

Avid Unveils Workflow Solutions to Accelerate Ultra-High Definition Sports Content Creation and Delivery

MediaCentral powers live end-to-end UHD sports workflows with custom and automated logging, integrated graphics and more

LAS VEGAS, April 07, 2018 (GLOBE NEWSWIRE) -- AVID CONNECT Avid® (Nasdaq:AVID), the platform that powers media and entertainment, today announced the immediate availability of workflow innovations for enabling sports broadcasters to streamline creation and airing of live ultra-high definition (UHD) programs. Integrating Avid's Maestro graphics suite, Avid FastServe™ video servers, and Avid NEXIS® software-defined storage, these new workflow solutions, powered by MediaCentral®, were unveiled today at the fifth annual Avid Connect and will be demonstrated at the NAB Show in Avid's booth #SU801, April 9-12.

Broadcasters accelerate their UHD production with Avid's end-to-end sports workflows, which now include easy-to-use, cloud-enabled apps, integrated graphics production, and live content tagging and logging. By gaining production efficiency with workflows driven by the open MediaCentral platform, production teams can allocate more time to content capture, creative processes, and serving their UHD shows to every consumer device.

"Live sports production has always been a pressure-cooker—demanding incredibly short turnaround of complex highlight and replay edits, rich data-fueled graphics, all now at UHD resolutions," said Alan Hoff, Vice President of Market Solutions at Avid.  "Avid's helping broadcasters' game day teams deliver at lightning speed with the most tightly integrated end-to-end UHD live production toolset available on the market today."

Avid's open, tightly integrated UHD sports workflow ensures maximum speed and collaboration every step of the way in sports production:

To learn more about the Avid's sports workflow innovations, please visit http://www.avid.com/solutions/sports production.

About Avid
Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid's preeminent customer community uses Avid's comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid's industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, Avid FastServe™, Maestro™, and PlayMaker™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on FacebookInstagram, TwitterYouTubeLinkedIn, or subscribe to Avid Blogs.

© 2018 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid NEXIS, Avid FastServe, AirSpeed, iNews, Maestro, MediaCentral, Media Composer, PlayMaker, Pro Tools, Avid VENUE, TD Control and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

PR Contact:
Avid                                                    
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