Avid Technology, Inc.
Apr 7, 2018

Avid Announces Availability of New Post Production Workflow Tools and Solutions

Integrated post production workflows centered on MediaCentral | Editorial Management give everyone—from small editorial teams to global media enterprises—the speed, collaboration and efficiency needed to take on the most demanding projects

LAS VEGAS, April 07, 2018 (GLOBE NEWSWIRE) -- AVID CONNECT -- Avid® (Nasdaq:AVID), the platform that powers media and entertainment, today announced the immediate availability of its new generation of video post-production workflow innovations delivering greater integration, speed, and collaboration for everyone from small editorial teams to global media enterprises. Powered by MediaCentral®, the new post workflow tools and solutions integrate MediaCentral | Editorial Management for collaborative asset management with industry-leading Media Composer® video editing software, the new Avid® Artist™ | DNxID video I/O hardware, and Avid NEXIS® software-defined storage.  

This tightly-integrated, scalable platform enables creative teams to deliver their best work faster, and work more efficiently with 4K and 8K media and other demanding formats using an intuitive end-to-end workflow spanning editing, storage, I/O acceleration and asset management. Unveiled today at the fifth annual Avid Connect, these offerings will be demonstrated at the NAB Show in Avid's booth #SU801, April 9-12.

"Production teams — especially video post-production teams — face more pressure than ever to work faster in higher resolutions," said Alan Hoff, Vice President, Market Solutions at Avid. "And to produce 4K and 8K content, you need end-to-end performance and connectivity for teams to operate seamlessly together. Avid's next-generation post-production solutions will accelerate high-resolution workflows and automate media management operations, enabling creative talent to focus on their storytelling to a degree never before possible."

With Avid's post workflow innovations, customers can easily scale the number of seats and add incremental media services and modules when teams must grow to meet increasing content demands. Avid's flexibility allows for integration with hundreds of third-party products, including Adobe Premiere Pro CC, for an open, cloud-ready post-production platform comprised of:

To learn more about the new post-production tools and solutions, please visit http://www.avid.com/solutions/video-post production.

About Avid
Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid's preeminent customer community uses Avid's comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid's industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, Avid FastServe™, Maestro™, and PlayMaker™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on FacebookInstagram, TwitterYouTubeLinkedIn, or subscribe to Avid Blogs.

© 2018 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid NEXIS, Avid FastServe, AirSpeed, Artist, iNews, Maestro, MediaCentral, Media Composer, PlayMaker, Pro Tools, ScriptSync, PhraseFind, Avid VENUE, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

PR Contact:
Avid                                                    
Amy Paladino                        
amy.paladino@avid.com                   
+1 617-733-5121                   

Red Lorry Yellow Lorry (Avid's PR agency)  
Alex Humphries-French — UK
Tanya Roberts — USA                        
avid@rlyl.com