Avid Technology, Inc.
Apr 10, 2011

Avid Unveils Interplay Central—Next-Generation Workflow Tools for Media Creation, Distribution and Management

LAS VEGAS--(BUSINESS WIRE)-- NAB (Booth #SU902)--Avid® (NASDAQ: AVID) today announced Interplay® Central—a revolutionary offering that demonstrates Avid's Integrated Media Enterprise in action, enabling businesses to dramatically improve processes, increase revenues, and compete more effectively. Designed to accommodate a wide array of workflows, Interplay Central delivers next-generation workflow tools for on-the-go media professionals through both web- and mobile-based apps. With an open user-interface, Interplay Central allows individuals in different media production functions to access the tools they need to complete tasks with greater visibility to assets, team collaboration, and workflow agility. First available to users through both a lightweight, intuitive web-based portal and a mobile app, Interplay Central represents the latest evolution of Avid's Interplay family of solutions.

"Customers across nearly every media discipline have been telling us about the challenges they face, producing hundreds of thousands of hours of content every year, requiring functional specialists and an assortment of dedicated applications to get the job done. This has added significant complexity and inefficiency to our customers' business operations," said Gary Greenfield, chairman and CEO at Avid. "Interplay Central is a groundbreaking way to replace dedicated, monolithic applications with open, flexible workflows. Now, virtually anyone involved in the content creation, management and distribution process can work from any location and use toolsets tailored to the tasks they need to perform. This is a paradigm shift for our industry, and one that will enable businesses to improve their productivity, agility, and operational efficiency."

Role-Based Entry Points to the World of Mobile Media Creation

Building upon and extending the family of Interplay asset management solutions, Interplay Central serves as a window into an organization's content creation, management and distribution infrastructure and will first be available to users in both a lightweight, intuitive, web-based portal, as well as an app for mobile devices. Using a laptop or desktop computer connected to the web, a range of staff members—including executive producers, technical directors, editors, graphic artists, loggers, writers, reporters, web producers and more—can sign into the Interplay Central portal and access self-contained persona "panes" that are designed for tasks associated with different parts of the media production process. The Interplay Central Mobile app will empower users to browse, create and edit content directly from anywhere even when users are offline or out of network range. Content changes made by users who are working with Interplay Central Mobile in offline mode will be reflected in projects as soon as they have regained network connectivity.

The result is two next-generation workflow tools that deliver superior efficiency in the media creation and production value chain by making the back end invisible to deadline-driven users, allowing them to focus on completing their work with greater speed rather than worrying about the underlying technology. Individuals and teams who use these apps will experience:


The first version of Interplay Central is planned for release in Q2 2011, and will deliver story-centric workflow capabilities to news organizations of any size (announced today in a separate release). For more information about Interplay Central, visit www.avid.com.

About Avid

Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid's most influential and pioneering solutions include Media Composer®, Pro Tools®, Interplay, ISIS®, VENUE, Oxygen 8, Sibelius®, System 5, and Pinnacle Studio™. For more information about Avid solutions and services, visit www.avid.com, del.icio.us, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.

© 2011 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. Avid, the Avid logo, Pro Tools, Media Composer, Interplay, ISIS, Sibelius, and Pinnacle Studio, are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.

Amy Paladino, 617-733-5121

Source: Avid

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