Avid Technology, Inc.
Oct 20, 2011

Avid Unveils New Pro Tools|HDX and Pro Tools 10 Software—Industry Leading Solution Makes Big Leap in Sound and Speed

The world's fastest, best sounding, and most powerful digital audio platform delivers state-of-the-art performance through revolutionary new hardware and software

BURLINGTON, Mass.--(BUSINESS WIRE)-- Avid® (NASDAQ: AVID) today announced the all-new Pro Tools|HDX digital audio workstation and Pro Tools® 10 software, delivering greater performance, higher sound quality, and innovative new capabilities that set new standards for audio post and music production. Both are designed to provide the most capable, highest quality, scalable solutions to meet the evolving needs of the industry, and deliver better performance, faster workflows, and easier collaboration than ever for professional users.

Pro Tools|HDX

The Pro Tools|HDX system enables customers to mix bigger, more complex productions, with the rock-solid performance and stability that Pro Tools|HD customers have come to expect. This new system represents a milestone in Avid's development of DSP-accelerated hardware, delivering up to 5x more DSP per card, over a thousand dB of additional headroom, and up to 4x the track counts and 2x the I/O compared to its Pro Tools|HD Accel predecessor. And as customers' needs grow, the system can be scaled to increase track counts, power, and I/O, using up to three Pro Tools|HDX cards and multiple Pro Tools HD Series interfaces.

With this addition to the Pro Tools|HD family, there are now two powerful system choices. Customers can choose the Pro Tools|HD Native system if they need the advanced workflows and sound quality of Pro Tools HD, and want to leverage their host computer to get the best performance and lowest latency. Or customers can choose the new flagship DSP-accelerated Pro Tools|HDX system if they require consistent peak performance and near-zero latency to handle extremely large and complex productions. Together, the Pro Tools|HD product family provides the highest performance, lowest latency, and greatest sound quality available for the most demanding audio post and music production professionals.

Mix bigger, better projects faster

Get more headroom—less headaches

New AAX plug-in format—built for the future

Pro Tools HD 10 software—included

Pro Tools 10

New Pro Tools 10 software adds major new features to the world's leading digital audio workstation, delivering on top requests from both audio post and music professionals. With it, Avid introduces several new tools and timesaving workflows, such as the top-requested Clip Gain, which separates pre-mix levels from Pro Tools software's renowned mixing automation, greatly speeding up and improving the workflow between sound editors and mixers. Customers will also be able to achieve higher sound quality and better performance than ever, whether they're recording, composing, editing, mixing, or playing back their sessions.

Work faster and easier with the most robust tools

Sound your best, faster than ever

"Today's audio post and music professionals are faced with evolving challenges and much more demanding productions that require more power, extended capabilities, and better sound quality than ever before," says Chris Gahagan, Avid's senior vice president of products and solutions. "Pro Tools|HDX and Pro Tools 10 software mark an enormous leap forward in sound quality and efficiency, enabling our top professional customers to deliver their best sounding, most creative work in less time."

What customers are saying

"The engineers at Avid are thinking about the way people listen to and create music," says Tony Maserati, mixer, producer, and engineer (Lady Gaga, Beyoncé, Alicia Keys). "The design and the architecture of the new Pro Tools|HDX are going to allow us to do things that we could only have imagined. It's faster at getting the idea from my head to my workspace. It makes things happen quicker and allows those ideas to come to fruition faster—both on the technology side and the workflow. Does that give me a competitive edge? Of course it does."

"We're trying to make art and express ourselves and work towards making something that's really enjoyable to the audience," adds Will Files, sound designer at Skywalker Sound (The Tree of Life, The Smurfs, Cloverfield). "Having this technology lets us work faster and easier—with fewer constraints—and achieve our artistic intent with fewer hurdles. I'm over the moon to see all of these new features in Pro Tools 10 that I've been wanting for years. The fact that you can [now] play sessions off of a network storage [device]—that's going to change everything. That alone—especially for a large facility such as ours—will allow us to manage our projects in a completely different way."

"Pro Tools|HDX with Pro Tools 10 sounds amazing," says Vaughn Merrick, engineer, mixer, and producer (Amy Winehouse, Jason Mraz, The Chemical Brothers). "The power of HDX finally allows me to record at 176k sample rates and 32-bit floating bit depth without having to worry about power or latency. This is a huge step up from TDM. When people hear how good this system sounds, I believe there is going to be a paradigm shift in what people expect from their digital systems."

Avid Vantage

Concurrent with the launch of these exciting new solutions, Avid is pleased to announce the Avid Vantage™ Program, an annual membership program for Pro Tools customers that provides many great benefits. Avid Vantage subscribers receive unlimited online technical support, plus deeply discounted expert phone support when they need it. They also gain access to a great collection of audio plug-ins, and for a limited time they'll receive a high-value Avid Store coupon that can be applied to new software purchases or upgrades.

In addition, Pro Tools customers can also upgrade their membership to include hardware coverage for an Mbox®, Eleven® Rack, or 003® audio interface or a Pro Tools|HD system, protecting valuable investments and delivering peace of mind with advanced hardware repair or replacement—even when the product's warranty has expired.

Availability and pricing

Pro Tools|HDX

Complete Pro Tools|HDX systems, which include the Pro Tools|HDX PCIe card, Pro Tools HD 10 software, and a choice of Pro Tools HD Series interface, will be available worldwide on November 18, 2011. Pricing is as follows:

Pro Tools 10 software

Pro Tools 10 software is available worldwide now. Pricing is as follows:

Crossgrade pricing is also available for owners of Pro Tools LE®, Pro Tools M-Powered™, and Complete Production Toolkit. For more pricing details, visit avid.com/store.

Avid Vantage Program

The new Avid Vantage Program will be available worldwide in Q4 2011 to Pro Tools users with all of the great benefits described above, for $149/year US MSRP. Customers who purchase Avid Vantage for Pro Tools can add additional coverage for Mbox family, 003 family, and Eleven Rack hardware purchases for $29/year US MSRP, and for Pro Tools|HDX, Pro Tools|HD Native, and Pro Tools|HD hardware purchases for $299/year US MSRP.

For more information about Pro Tools|HDX and Pro Tools 10, visit avid.com/protools. For more information about Avid Vantage, visit avid.com/avidvantage.

About Avid

Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world — from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid's most influential and pioneering solutions include Media Composer, Pro Tools, Interplay®, ISIS, VENUE, Sibelius®, System 5, and Avid Studio. For more information about Avid solutions and services, visit www.avid.com, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.

© 2011 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. All prices are MSRP for the U.S. and Canada only and are subject to change without notice. Contact your local Avid office or reseller for prices outside the U.S. and Canada. Avid, the Avid logo, Avid Unity, Avid Vantage,, 003, D-Command, Eleven, Interplay, ISIS, Mbox, Media Composer, Pro Tools, Pro Tools|HD, Pro Tools LE, Pro Tools M-Powered, Sibelius and Symphony are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.

The artists featured in this release received consideration from Avid, either monetary or in the form of free or reduced-price product(s).

Mark Williams, 626-610-2513

Source: Avid

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