Avid Technology, Inc.
Apr 5, 2014

Avid Unveils Groundbreaking Solutions and Technology Inspired by Its Avid Everywhere Vision

Company Introduces Avid MediaCentral Platform and Major Product Innovations at NAB 2014, Uniquely Addressing the Strategic Needs of Broadcast, Pro Video, and Pro Audio

LAS VEGAS, April 5, 2014 (GLOBE NEWSWIRE) -- NAB (Booth #SU902) -- Avid® (OTC:AVID) today made several key announcements around Avid Everywhere™, the company's strategic vision for the media and entertainment industry, centered on connecting creative professionals and media organizations with their audiences in more powerful, efficient, collaborative, and profitable ways. The company introduced its new Avid MediaCentral Platform and set of modular application suites that together represent the most open, integrated, and flexible media production and distribution environment in the industry.

"The media industry is going through a period of unprecedented change and needs a leader to step forward with a clear vision for the future," stated Avid President and CEO Louis Hernandez, Jr. "Our Avid Everywhere vision uniquely solves the key issues facing the industry. By getting on the Avid MediaCentral Platform today, broadcast, video, and audio customers can strategically address both their current and future needs, with complete choice over how, when, and where they deploy and scale their solutions."

The new MediaCentral Platform is an open, extensible, and customizable foundation that enables customers to streamline their entire workflow—from media creation to distribution and monetization—with greater flexibility, choice, and security. By fostering an open approach, the MediaCentral Platform provides a standardized foundation that connects media creators and distributors together, regardless of who makes the tools they use. This fundamentally changes how media organizations and professionals operate, providing greater flexibility to choose solutions and easily customize and scale complete end-to-end workflows tailored to meet specific needs.

Building on the Avid Everywhere strategic vision, Avid has reorganized its existing hardware and software products and introduced new solutions in three suites, all built upon the MediaCentral Platform. With on-premises and cloud-enabled deployment options, as well as subscription, floating, and perpetual licensing, customers now have greater choice over how they use Avid solutions.

Avid is developing the MediaCentral Platform and application suites to uniquely solve the needs of broadcast, pro video, and pro audio customers by offering a comprehensive ecosystem that encompasses every aspect of the digital media value chain—from media production, collaboration, and management, to distribution, monetization, and data analysis.

Avid Everywhere for Broadcast and Media

The Avid Everywhere vision enables broadcast and media customers to:

Avid Everywhere for Video

The Avid Everywhere vision enables post-production facilities and independent video editors to:

Avid Everywhere for Audio

At NAB 2014, Avid will preview several key technological innovations that will enable artists, producers, engineers, sound designers, and remixers to:

New Product Innovations

Underscoring the company's ongoing innovation and leadership, Avid is also showcasing several market-leading product innovations and new technology previews at NAB 2014:

About Avid

Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on FacebookTwitterYouTubeLinkedInGoogle+; or subscribe to Avid Blogs.

© 2014 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, iNEWS, Interplay, ISIS, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.

CONTACT: PR Contact:

         Avid

         Lisa Kilborn

         lisa.kilborn@avid.com

         978.640.3230