By enabling a common content platform for CBC/Radio-Canada across mobile, web, radio, and television services, the MediaCentral Platform provides the foundation for completely streamlined media production operations. Leveraging proven and trusted solutions from the Avid Media Suite and Storage Suite, the organization will streamline CBC/Radio-Canada's workflows and automate processes for the organization's mobile applications, websites, 132 radio stations, 27 television stations, and foreign bureaus, in both English and French.
CBC/Radio-Canada's adoption of the Avid MediaCentral Platform will bring to life the Avid Everywhere vision for connecting media enterprises with audiences in more powerful, collaborative, efficient, and profitable ways. For example, Avid Interplay® | MAM, a key solution in the Storage Suite, provides a single, integrated archive platform for media management. The new system will replace more than 20 legacy archive collections at CBC/Radio-Canada, and promises to enhance operational efficiency across the entire organization.
"The Avid Everywhere vision, with its focus on helping media organizations achieve efficiencies and enable better collaboration, is a key enabler of our own vision to modernize our organization in order to bring us closer to our audiences," said
Specifically, the installation will support harmonized and simplified workflows for better orchestration and automation of key processes, making the process of producing and distributing high-quality content much faster and easier. For example, the new platform will integrate metadata for more than 25 million analog and digital media assets into a single consistent catalog and index database.
CBC/Radio-Canada production staff will access Interplay | MAM through Avid MediaCentral | UX (formerly Avid Interplay Central). As part of the platform, the Interplay | MAM system will integrate seamlessly with CBC/Radio-Canada's existing Avid solutions, Interplay® | Production, and iNEWS, as well as third-party applications.
"As a longtime partner to CBC/Radio-Canada, we are pleased to be a key part of the technology infrastructure for delivering important culture, content, and commentary to audiences in
Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Twitter,
CONTACT: PR Contact:
Avid Amy Paladino781-772-1005 Amy.firstname.lastname@example.org CBC/Radio-Canada Contact: Bruce MacCormack902-499-1369 Bruce.MacCormack@cbc.ca
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